60,000 Valpak direct mailers

Mike Sullivan

Mike Sullivan

New member
My best marketing is with Valpak. Brings me more work than my yellow pages ads and my website.

It's expensive and it takes balls to suck it up to spend the money but it's worth it. I started out with 20,000/month, 50K last year, 60K this year. A lot cheaper than trying to mail them yourself though.

$335 per 10,000 = 3.35 cents per ad

$2010 for 60,000 envelopes per month.

Valpak mails 8 times/year- January, March, April, May, June, August, September, and November. I ordered 6 mailings. I broke even on November's mailing last year, so this year I decided against it. I haven't tried mailing in January and don't want to, I'd probably lose money.
 

Attachments

  • PWPRO_VALPAKCOUPON_ROOF.pdf
    174.8 KB · Views: 562
im using val -pak for my first time this season, you right it takes guts, im sick thinking about the money i laid out, hope it pays off.
 
Okay, let me tell you about Val Pak. The lady came over to show me some ads, pricing and the areas that they service and how often. I was told nearly $1000.00 for 10,000 flyers. I said are YOU CRAZY????? Anyway I told her thanks for your time, but no thanks. She bluntly says to me "THANKS FOR WASTING MY TIME".......I SAID " NO THANKS FOR WASTING MINE"....


UGH, THE NERVE
 
PowerWash Pros said:
Okay, let me tell you about Val Pak. The lady came over to show me some ads, pricing and the areas that they service and how often. I was told nearly $1000.00 for 10,000 flyers. I said are YOU CRAZY????? Anyway I told her thanks for your time, but no thanks. She bluntly says to me "THANKS FOR WASTING MY TIME".......I SAID " NO THANKS FOR WASTING MINE"....


UGH, THE NERVE
Click to expand...

Upon what did you base that what they were charging was too much? In certain markets there may be a better success ratio with ValPak. If you couple that with being the only coupon in the pack and you have a good call to action you could maybe have expected a return 0f .5%.

.5% means 50 calls. Closing half of those at an average job price of $500 would yield $12,500. Thats an ROI of 12.5 or an expenditure of 8% on marketing which is very good. You may have been a little hasty with your outburst.
 
You have to understand that here in colorado, we DO NOT clean ROOFS nor have algea or mold on houses. The services that I market to customers are exterior house washes to basically get off the cobwebs and dirt. And maybe a gutter cleaning here and there. Driveways dont get black and nasty here either, so for me to market to a residential customer it would have to be alot better price. I dont have the closing ratio that you would have on the east coast....residential is not a big market here for pressure washers.....
 
Oh and another think they ARE NOT the ONLY coupon pack in Denver.....we have at least 4 that I know of that circulate biweekly..

moneymailer
valpak
localhub
and 2 more, cant recall the name right now.



Oh and another......we dont have a $500 residential job here in colorado...unlesss you are cleaning the govenors mansion.....Like i said, dust and cobwebs...



And I don't think my outburst was at all hasty...it was probably understated.
 
Last edited:
DustinC said:
I'm having better quality leads with Rsvp,One roof and drive way wash job payed well over half my initial investment. Valpack sucked for my area not even enough leads to bother keeping track of. Also apartments and town homes gobble up valpacks mailings. Rsvp only mails to the top % homeowners by home value.
Click to expand...

What do they charge you down there Dustin? I tried a month with RSVP once and barely broke even. They charge twice as much as Valpak in Greensboro, NC.
 
I am looking at going with Valpack..... I need some advise of those in the southeast. Was it worth the money, Im looking at about 1k to do 60,000 flyers / coupons what ever you wanna call it. 2 or 3 roofs would pay it off. I just want to see how well it has worked for others.

other options right now 1K for billboard
or
$1,200 for radio ads
and
The Yellow pages... Big money for me right now I will need color picture in this area.

I wanna to hear some ideas and testimonials.
 
Has anyone ever tried yard signs? I heard they are effective and using them are a lot cheaper than any other form of advertisement.


James
H2Overhaul
 
Palmetto Roof said:
I am looking at going with Valpack..... I need some advise of those in the southeast. Was it worth the money, Im looking at about 1k to do 60,000 flyers / coupons what ever you wanna call it. 2 or 3 roofs would pay it off. I just want to see how well it has worked for others.

other options right now 1K for billboard
or
$1,200 for radio ads
and
The Yellow pages... Big money for me right now I will need color picture in this area.

I wanna to hear some ideas and testimonials.
Click to expand...

I'm doing well with Valpak here. You're getting a much better deal than I am. Call me if you want. I can tell you more about it, too much to type.
 
Mike Sullivan said:
MIKE FP, your inbox is full.

Yes, it is worth it. I am actually getting overwhelmed. 60,000 mailers is a bit much, unless I can find more help. I am having trouble finding reliable help at the moment.
Click to expand...

I am curious about a newspaper add or yellow pages caparison. Do you have any comparison info with val-pak?
 
Yellow pages is too competitive and I don't get as much return on my money from it. I haven't tried a newspaper ad besides a small classified, which wasn't that great.

Valpak gives you good advertising space, 3" x 8" inches front and back

Plus my mailer is exclusive, I'm the only pressure washer and roof cleaner in each mailing. It's doing well.
 
Mike Sullivan said:
Yellow pages is too competitive and I don't get as much return on my money from it. I haven't tried a newspaper ad besides a small classified, which wasn't that great.

Valpak gives you good advertising space, 3" x 8" inches front and back

Plus my mailer is exclusive, I'm the only pressure washer and roof cleaner in each mailing. It's doing well.
Click to expand...

I have had good newspaper biz for $ 200 a pop. I may take the leap for valpak. I may also be the only pw
 
Last edited:
Yellow pages in most markets- poor return on investment.

Radio/TV also a very poor return on investment other than getting your name out there.

Billboards in high traffic areas- fair return but expensive.

Yard signs- Much better return on investment definitely worthwhile (except during election cycle)

Valu pac mailer- Depends on your market mostly bargain shoppers though

Local paper- Fair return especially if you include a "free with purchase" type thing (same with Valu-pac mailers).
 
You must log in or register to reply here.
Back
Top