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  1. #1
    Roof Cleaning Instructor 3000 PLUS POSTER Apple Roof Cleaning's Avatar
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    Flyers For Roof Cleaning - Headlines That Have Worked

    Many of you do not live here in Florida, where roof cleaning is accepted.
    Your Flyer must create interest, and sell your services.
    The HEADLINE is THE most important part of your Flyer.
    You only have a short time to create intrest, or the Flyer gets discarded.
    Do NOT put your company name in the headline.
    Consider asking a question, or making a bold statement ?
    Mallard Systems famous roof cleaning Flyer asks "So, What's Eating YOUR Roof"
    We have used headlines like "The Neighbors Will Be Jealous"
    or "They will THINK You Got a New Roof"
    or "Make Your Neighbors Jealous"
    or "Are YOU a Good Neighbor"
    or "Why are you making your neighbors roof dirty"

    This is going to be the FIRST part of a series on Roof Cleaning Flyers.
    This thread will stick to headlines only
    Then, we will get into text.
    Then finally in the CLOSE, where we ASK them to take action.

    Many of you have spent a considerable amount of time and money learning non pressure roof cleaning.
    Unfortunately, the world is not going to have a ticker tape parade just because you can now clean roofs.
    In fact, most in your local market probably do not even know a safe roof cleaner is nearby.
    Therefore, we must tell them, and a Roof Cleaning Flyer is a low cost way to do that.

    Your Thoughts Please ?
    Last edited by Apple Roof Cleaning; 05-24-2008 at 04:30 AM. Reason: spelling

  • #2
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    Those are great suggestions. I sent out 5k flyers at a time, and never got 1 call.But of course, they had our name at the top.
    Scott Davis

    Pressure Washing Sidewalks Houston

  • #3
    Roof Cleaning Instructor 3000 PLUS POSTER Apple Roof Cleaning's Avatar
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    Not to worry Scott.
    THAT is a common mistake.
    I did it too
    Of course, if you are Verizon, Alltell, T Mobile, etc, the name at the top can be good.
    Apple Roof Cleaning is known well enough here in Tampa, but it took years.
    The "So, what is EATING your roof" was a successful flyer for Mallard Systems.

  • #4
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    What a good idea, thanks.
    Doug Howard
    Stain-B-Gone Roof Cleaning
    P.O. Box 808
    Amherst, VA. 24521
    434-942-6108

  • #5
    Member Junior Undergraduate roofredo's Avatar
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    I am with you all my fliers have my company name on the top- I will change this on my next batch for sure - I need this kinda help- thanks
    David C. Atkinson
    DFW Roof Cleaners, LLC
    www.roofredo.com
    david@roofredo.com
    214-870-4475 phone

  • #6
    Roof Cleaning Instructor 3000 PLUS POSTER Apple Roof Cleaning's Avatar
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    Putting out Flyers is work.
    We want as much return on investment as possible.
    Hopefully, this thread will cathch the attention of others who will share their Flyer Headline success with us ?

  • #7
    Member Honorary Professor PowerWash Pros's Avatar
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    WHATS HIDING ON YOUR SIDING

    This is what we use on our residential door to door flyers. I know its not specific (stucco, brick, etc) but we get a good return on phonecalls from these. Way better than the batch that said. Professional Pressure Washing....People like the tag line I guess.


    Try " YOUR NEIGHBORS THINK YOUR HOUSE IS DIRTY " OR
    " DONT LET YOUR HOUSE BE THE DIRTY ONE ON THE STREET"

  • #8
    Roof Cleaning Instructor 3000 PLUS POSTER Apple Roof Cleaning's Avatar
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    Or, "Don't Be the Eyesore Of the Neighborhood"
    I actually printed 1000 flyers that asked "Are you the Eyesore of your block"
    Actually had my life threatened
    Hey, what he heck, SOME response is better then none ?

  • #9
    Member Sophomore Undergraduate Hook and Ladder LLC's Avatar
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    thats pretty crafty! I was kicking the idea of flyers but not sure yet. been getting some good work just by word of mouth so far but I know that may dry up.
    HOOK and LADDER LLC
    Lawncare and Power Washing
    Nate Hildreth
    843.321.2736
    hookandladderLLC@gmail.com
    SKYPE- dblbgyblues

  • #10
    Roof Cleaning Instructor 3000 PLUS POSTER Apple Roof Cleaning's Avatar
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    In my first two years of business, MY teacher insisted I put out Flyers an hour a day, NO MATTER WHAT.
    I was as desperate as the broke can be, and MY way wasn't working, except for getting me evicted, and my vehicles re posessed.
    So, I decided to LISTEN to my teacher.
    Flyers are a weird thing.
    You can get calls YEARS from now on them!

  • #11
    Member Graduate Student Palmetto Roof's Avatar
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    Flyers are our friends here in Charleston! They have been a great help to us. I always put a good catchy line on top ( thanks Chris for the advise on that!) a couple bullet statements with my website and phone number. One thing I always thought was funny, was to be able to get 300 or so out a day, and come home look at the website late that night and see 40-100 hits for that day. If anything flyers proved to me that people will check out your company before calling you! Image is everything such as websites, clean vehicals, a clean shave, and uniforms!
    Jeffrey Beerer
    1-717-977-9142

  • #12
    Roof Cleaning Instructor 3000 PLUS POSTER Apple Roof Cleaning's Avatar
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    Great Jeffrey !
    Here is some info I found on Google about it.

    In this article, you will learn how to improve your advertising flyer, and specific ways to turn your ad flyers into more-effective marketing tools. A more-effective ad flyer increases your sales and reduces your work and expenses.

    Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to. I have reviewed hundreds, if not thousands, of advertising flyers for small businesses. And, after 20 years I have found that nearly every small business ad flyer contains the same mistakes and missed opportunities. Avoid these nine common mistakes, and your advertising flyer - and your marketing in general - will be the stronger for it.

    Advertising flyer mistake #1: Using your business name or category as your headline
    Remember, your flyer is an ad, not a business card. It needs to sell. Your potential customers aren't interested in your name. They're not even interested in what you do. They're interested in their own needs and wants. So, hit them with a headline they can't ignore, because it addresses their needs.

    Instead of:
    John's Lawn Care

    Try:
    Get your lawn in shape for summer fun - and save!
    or:
    A lawn you'll be proud of in 14 days, guaranteed!
    or:
    Spend your weekends with your family, not your yardwork!
    or
    Are you spending too much on lawn care?

    You get the idea. Figure out what's important to your potential customers. Then, use your headline to immediately answer their question: "What's in it for me?"

    Advertising flyer mistake #2: Listing services instead of raising problems and solving them

    Do I want vacuuming or dusting or mopping? Not right now, thanks. Do I want a clean house, without drudgery? Yeah, maybe. Do I want to regain the use of about four hours of lost time every week? Time that I could spend creating memories with my family, but instead I'll spend on my knees scrubbing out the toilet bowls, getting splashed in the face, putting bleach spots on my clothes, and inhaling toxic cleanser fumes? Would I like those hours back? Oh yes! Absolutely!

    Although your ad flyer copy should include your key features or services, each feature or service should be attached to a clear, customer-oriented, benefit that addresses a problem, or hassle, or pain. Also, tell - or, better, show - how those benefits prevent or solve problems for your potential customer. Tip: research has repeatedly shown that people are more averse to pain than attracted to reward.

    Think about all the problems, both real and potential, that could stem from not using your product or service. Put yourself in your customer's shoes. Talk to them. Listen to them. Learn what their problems are, and identify things about you or your product or service that make a difference in relieving or overcoming them.

    Emphasize in your flyer copy the problems and solutions that set you apart from your competition. And, never forget that your competition, in many cases, includes do-nothing, do-it-yourself, and kid-down-the-street options.

    Advertising flyer mistake #3: Not personalizing your business

    Much has been said about making ad copy "you"-oriented, to make sure it speaks directly to your potential customer's needs and wants. However, one key thing your potential customer needs and wants, is to feel good about you. Are you knowledgeable? Are you trustworthy? Do you understand my problems? Am I comfortable doing business with you?

    The more-comfortable someone feels about buying from you, the more-likely they are to do so. That's why I recommend that you have an "I" section - a section where you talk about yourself, your qualifications, your values, your personal commitment. Many small businesses and sole proprietorships avoid "I"-talk, for fear that it makes the business seem small. On the contrary, it makes the business feel personal. Big businesses pay big bucks to achieve - or simulate - that same rapport with customers and clients.

    By personalizing your business, you also prevent turning your product or service into a commodity, where competition is based entirely on price and you have to work harder and harder for ever-decreasing margins.


    Advertising flyer mistake #4: Closing passively

    This is the typical close to a flyer: "for more information, call 000-0000." That's passive. Instead, make an offer to motivate action and close the deal! Here are five basic, proven closers:

    Buy before (DATE), and receive $10 off. This closer is effective at getting immediate action, and works especially well for businesses offering products and services that are essentially one-time purchases. On the other hand, it cuts into your profit margin. And, if your business depends on repeat customers, this closer may bring you price-shoppers who won't buy from you again without further discounting.
    Come in before (DATE), and get a coupon good for 10% off your next purchase! This closer only rewards a customer when they return, which helps you build a regular clientele. You can even delay the reward, but the longer it's put off the bigger it must be. For example, a housecleaning service might offer as an incentive the fifth cleaning free (essentially a 20% discount off five cleanings). Note, too, that the word "FREE" is a powerful attractor.
    Act before (DATE), and get (VALUE-ADDED PRODUCT/SERVICE), FREE with your purchase! This closer doesn't diminish the value of your basic product or service, but it still offers an incentive for fast action. It also works that word "free" into your flyer. If your business offers products or services that are regularly purchased (food, household items, hair cutting, lawn mowing, etc.), this offer exposes new customers to an "extra" that may turn into a regular purchase, leading to increased incremental sales.
    Call me for an in-home consultation before (DATE), and I'll bring the pizza, FREE! This closer offers a bonus unrelated to your product or service as an incentive. Depending on your business, that can be helpful. For example, I may not want to hear about life insurance or new cleaning products, but if you bring dinner I may be willing to listen to your spiel.
    Book before (DATE) to take advantage of our slow-season schedule and prices! This closer flips the offer around, and essentially attaches a negative consequence to any delay or hesitation. Remember the tip about people being more averse to pain than attracted to reward? This is how to put it into action. Similar closers can include limits on availability or quantity ("Offer limited to the first 25 customers, so call now!"). Note: the more-believable the reason for the limit, the more powerful this closer becomes.
    Use your imagination, and see the Tightwad Marketing articles Tightwad Promotion: sales programs that sell and How to promote your sales promotion for more ideas. Then, make sure your call to action calls for action.

    Advertising flyer mistake #5: Not asking for pass-along

    Asking for pass-along is a Tightwad Marketing secret technique, which might be why I buried it in the middle of this article.

    It's well-known that a word-of-mouth referral is the most-powerful form of advertising. So why not ask for one? It could be as simple as putting this line of copy at the bottom of your ad flyer: "If you can't use our service, please pass this flyer along to someone who can!"

    Granted, most people, if they're not interested, will throw your flyer away. But, the cost of adding that little line of copy is exactly zero, and the potential pay-off is big because any flyer that does get passed along gains the weight of a personal referral to the secondary recipient. You can't buy that kind of credibility. Nor should you pass up the opportunity to get it, free.

    Advertising flyer mistake #6: Leaving the back side empty

    With an advertising flyer, the printing or photocopying is but a small part of the overall expense. The larger expense, in time or money or both, is distribution. So, distribute a two-sided flyer, for twice the opportunity to make a sale! Just make sure your second side doesn't compete with your main message side.

    The second side could be used for:

    A menu or comprehensive list of services
    A price list
    More promotional offers or coupons
    A large logo (see Graphic Identity: branding for small business)
    A locator map with driving and parking directions
    Customer testimonials
    Before and after photos of recent work
    An "I" section (see Advertising flyer mistake #3, above)
    A resume citing professional qualifications
    A copy of a relevant news clipping (with permission)
    Your latest press release (see Publicity: the Tightwad Marketing secret weapon)
    Relevant tips or advice
    Answers to Frequently Asked Questions
    You get the idea. Use the second side to support, expand upon, or enhance the message on the main side. With an advertising flyer, covering the back could cover your back.

    Advertising flyer mistake #7: Doing a one-time blast

    One-time advertising efforts are seldom effective. It is a rule of thumb among advertising agency media planners that you need to reach people at least three times before they even notice you. Anything less is just wasted effort. That's why you tend to see the same ads over and over in magazines and on television.

    So, follow up. I recommend that you plan to hit each household at least three times with your ad flyer. If possible, combine that with other localized advertising, so you reach those homes through a variety of media channels. At the very least, combine door-to-door distribution with posting in public areas where allowed. Community centers, schools, stores, and libraries often offer public bulletin boards. Tip: keep a few flyers in an envelope in your car so that when you see a public bulletin board, you can take advantage of it immediately.

    Advertising flyer mistake #8: Flyer distribution errors

    Distributing ad flyers in the wrong area is a costly mistake. But, getting business from the wrong area could be even costlier. Here are four objectives in targeting neighborhoods for your flyer distribution.

    Proximity to your existing clientele, especially if you're an on-site service such as a gardener or housecleaner. It's much more cost-effective for you to have clients in convenient clusters instead of scattered all over town. Tip: concentrate your ad flyer distribution within and around your existing clusters of clients.
    Reaching the right area. One frequent error, is over-reaching, which happens when you target large geographical regions such as ZIP codes. Consider that your most cost-effective service areas may need to be targeted block-by-block (see above). Another costly - and avoidable - error is distributing your advertising flyer in the wrong area, due to a typographical error on your order. Tip: target the smallest area you can, and double-check each code to make sure it's the area you want.
    Reaching the right people within the target area. An advertising flyer for a landscaper or a roofing contractor or a pet sitting service is largely wasted if it's delivered to residents of an apartment building. Yet, newspapers and shopping circulars distribute your flyer to all the households in a particular zone. If your advertising flyers are delivered by hand, you should provide detailed instructions about which types of households should and shouldn't receive your flyer. Tip: until you have enough profitable business that you can afford some wasted distribution, hand-distribute your ad flyers personally. Wear comfortable walking shoes and neat clothes, and remember business cards and your planning calendar because you may meet and talk to potential customers. Also, walking your "territory" house-by-house may give you a better feel for what services or mix of services you should offer.
    Getting the distribution you paid for. Although most ad flyer distribution services are honest, it is a good business practice to conduct your own audits. This can be as simple as calling friends and relatives in the area to see if they received your advertising flyer, or driving around the area where your flyer should have been distributed to make sure they were. Tip: check accessible dumpsters and recycling bins within the distribution area. These are where unscrupulous or lazy door-to-door flyer delivery people have been known to rid themselves of flyers, and the task of delivering them.
    Advertising flyer mistake #9: Failing to test

    No other advertising medium lets you control your message quite as easily as a flyer. If you want to compare two headlines, it's easy to print up or have copied several hundred of each. You should test headlines, offers and deadlines, paper colors, and even distribution days. Most small businesses don't do this because they think it's too hard to track responses. Yes, tracking responses to your ad flyer takes a little extra work. But, learning that one headline or offer will outperform another by a factor of two or three or ten can make you a lot of extra money. And, in the end, you'll massage your flyer into a stunningly effective marketing piece.

    A few final tips about advertising flyers. You can double your reach and frequency (or, cut your expense in half) by creating your ad flyer two-up - that is, two on a single page. That way, 500 copies will produce 1,000 flyers. Experiment with vertical, horizontal, and even diagonal orientations. Cutting the paper horizontally produces mini-pages with a traditional look and feel. Cutting the paper vertically produces long, narrow flyers, ideal for door hangers. Cutting the paper diagonally produces triangular, pennant-like flyers, funky but attention-getting.

    You might consider using brightly colored paper, as long as it is not so deep a hue that it makes the print hard to read. Research indicates that the most attention-getting color combination is black type on a yellow background, which is why many highway signs use it. The color red connotes "sale," or "discount,"or "urgent," so that might be a good choice if you can print in color (red paper is usually too dark). Tip: if you're going to photocopy your flyer onto a colored or specialty paper, you may be able to save money by buying the paper separately from your photocopying order. For example, I recently had 1,500 ad flyers photocopied onto a paper that would have cost an additional 3 cents per sheet ($45). But, I bought the same paper separately for $7.50 per pack of 500 sheets ($22.50), then had the photocopying center use my own paper. Look at the photocopying price list to see if it makes sense to do this, and if you do, make sure the service person writes "customer-provided paper" on your order form so you don't get charged for the paper again.

    Remember, you're already paying for printing and distributing your advertising flyers. Making those flyers more-effective costs you nothing more, but could make you a lot more. That's the Tightwad Marketing bonus.

  • #13
    Member Sophomore Undergraduate tyhawks's Avatar
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    Quote Originally Posted by Apple Roof Cleaning View Post
    Or, "Don't Be the Eyesore Of the Neighborhood"
    I actually printed 1000 flyers that asked "Are you the Eyesore of your block"
    Actually had my life threatened
    Hey, what he heck, SOME response is better then none ?
    thats great!!lol I have to try that!!
    Lanier Pro Wash

    Pressure Washing & Non Pressure Roof Cleaning
    Commercial/Residential
    Jason (770)-718-8713
    www.LanierProWash.com

  • #14
    Roof Cleaning Instructor 3000 PLUS POSTER Apple Roof Cleaning's Avatar
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    Quote Originally Posted by tyhawks View Post
    thats great!!lol I have to try that!!
    Now Jason, that was a LONG time ago.
    This ol boy wanted to kick my azz for insinuating he was the eyesore of the block
    There ARE better headlines

  • #15
    Member 5000 PLUS POSTER Larry Millette's Avatar
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    How about---------WARNING! Washing your tile/shinge roof and
    Pressure Cleaning of your homes exterior
    May cause your neighbors to become extreemly
    jealous and overly envious of your most precious investment!
    All Surface Pressure Cleaning Inc.
    Non Pressure Roof Cleaning and Pressure Washing in Pinellas County Florida. 727-543-3276
    Roof Cleaning Palm Harbor/Clearwater Florida
    Pressure Washing Pinellas County Florida
    http://www.youtube.com/watch?v=k-olMI5YGjc
    Pinellas County Florida Roof and Pressure Cleaning Video[/URL]
    Soft Wash Exterior Pressure Cleaning Saint Petersburg Florida
    Roof Cleaning/Pressure Washing Blog
    We Specialize in Tile/ Shingle Roof Cleaning, Concrete Cleaning and Soft Wash Exterior Cleaning Of Residential Homes and Business'.

  • #16
    Roof Cleaning Instructor 3000 PLUS POSTER Apple Roof Cleaning's Avatar
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    Quote Originally Posted by Larry Millette View Post
    How about---------WARNING! Washing your tile/shinge roof and
    Pressure Cleaning of your homes exterior
    May cause your neighbors to become extreemly
    jealous and overly envious of your most precious investment!
    Or, "Warning, hiring a fly by night contractor to clean your roof may stop his eviction from the weekly trailer park "

  • #17
    Member 5000 PLUS POSTER Larry Millette's Avatar
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    Quote Originally Posted by Apple Roof Cleaning View Post
    Or, "Warning, hiring a fly by night contractor to clean your roof may stop his eviction from the weekly trailer park "
    Great! Now everyone thinks I live in a trailer park.... Hey maybe I should move into one. I could be the resident hack pressure washer! Funny thing is is that I would probably have to compete with the other 200 hacks that live there.... Maybe I will just start my own park. lol
    All Surface Pressure Cleaning Inc.
    Non Pressure Roof Cleaning and Pressure Washing in Pinellas County Florida. 727-543-3276
    Roof Cleaning Palm Harbor/Clearwater Florida
    Pressure Washing Pinellas County Florida
    http://www.youtube.com/watch?v=k-olMI5YGjc
    Pinellas County Florida Roof and Pressure Cleaning Video[/URL]
    Soft Wash Exterior Pressure Cleaning Saint Petersburg Florida
    Roof Cleaning/Pressure Washing Blog
    We Specialize in Tile/ Shingle Roof Cleaning, Concrete Cleaning and Soft Wash Exterior Cleaning Of Residential Homes and Business'.

  • #18
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    CHRIS, My flyers start with, BLACK ROOF STAINS?
    DWIGHT THOMASON
    BMC Pressure Washing
    Union City,TN 38261
    731-536-0575
    Dwightlcheryl@bellsouth.net

  • #19
    Roof Cleaning Instructor 3000 PLUS POSTER Apple Roof Cleaning's Avatar
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    Good, it ASKS a QUESTION
    Old saying Bro, give em a headache, then present the aspirin

  • #20
    Member Sophomore Undergraduate RightWay's Avatar
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    I am going to send out some flyers that start with " You clean your car when it gets dirty, why not your house?" i am also thinking about "You take pride in a clean car...So why is your house dirty?" what do you guys think? which is better?
    RightWay is the only way!
    Jacob Thomas
    Phone: 1-859-329-1177
    Email: RightWayRoofCleaning@gmail.com
    www.RightWayProWash.com

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