Some people grew up using bleach to clean floors, wash the white clothes and sanitize stuff so they are used to the smell, for them it will not really matter that much but there are customers that really do not like it.
You can use whatever you like and what gives you a good job, it is just personal preference. I prefer the simple cherry, it helps hide the smell some, it has rinse aids and more stuff that I do not know what it is or does but I know that it is one of the better things I have found for exterior house cleaning or exterior building cleaning.
Be careful when using dish soap, if it is the "Ultra" or something else than the regular, it can have a reaction with the bleach and make deadly fumes, usually there is a warning on the label. Besides the fumes, I do not know if there would be an adverse affect from the chemicals reacting with each other on the surface being washed, that is something to think about.