Jon, Hi
I guess the best way to describe it would be to ask you, Do you offer anything different than anybody else, does your company do things any different than the other guy, why would mr. customer choose your company over another? What sets you apart?
Maybe it's because you have water reclaimation in place, maybe you understand environmental issues, and offer safer business practices, or maybe you work only at night and wear nicer t-shirts and have more polite and knowledgable staff, maybe your trucks are pink. Whatever your company offers that may be different or better is why a customer picks you.
For the same reason the PWNA offers 3 kinds of certification programs. You Jon, probably don't need to take one because you already know all the answers, but what about the company that doesn't know the answers, maybe they want to learn how to do various kinds of washing, maybe there new and don't have a clue as to environmental issues safety issues, what kind of equipment is out there etc. Where can they find these things, Hey, WOW! there's an organization that offers courses the PWNA. Sure they can go on a web site and ask questions, but maybe they would rather go to a school for a few days . It too is a personal choice.
About a national contractor finder, explaining expertise and certifations, thats actually a free way to get national advertising and promoting your business. It's simply another MEMBER benefit that might attract those who wish to attend.
Jon I don't expect everyone to agree with my wild ideas, Im just simply offering things as benefits to grow and improve the organization.
Ron,
Your right and to my knowledge there is no flatwork certificaton program......should there be? maybe simply a chemical usage certification program (what chemicals work better on different surfaces)
Y'all have a great day! Have a Sun Brite day!
Chris Detter