Check out the new site and provide some feedback

I like it. But maybe would try to change the background color. the black and the yellow.
 
I would suggest researching key words, adding links weekly, and most importantly adding a blog.

Call Google and tell them you are interested in learning more about your key words, how much would be the bid cost on them and how frequently they are searched. They will email you a report of every keyword that breaks down by month each word or phrase and how often they are used in the Google search engine. This will allow you to focus your key words. Then you can choose if you actually want to utilize "Organic" or PPC advertising on the web.

Ask your webmaster to set you up a word press blog ASAP. www.wordpress.com. Its free. The best way to write blog material is to find articles of interest (anywhere) and then write your thoughts on the subject. Upload that your blog weekly. Spiders from search engines rank websites by time in existence, quality of content, and frenquency of adding posts or contact. The bast way to do this is blogging.

Spiders also search for backlinks to other sites of like content. Locate and implement any and every back link possible. Very important.
 
I think many of the sites I come across in industries that aren't technology oriented or have huge corporate budgets tend to lack in visual appeal. And when you really look at the internet for what it is, visual appeal will always trump. As a web developer by trade, this has come to my advantage, because the marketing and web presence I have been able to develop trump what others could afford. Even a big company in this industry would spend a ton to have what I have, if you used big name developers and designers. All of that said, it would be well worth your money to find a freelancer to do these things for you so the image you project comes off as more professional and not quite so cartoony.

No offense intended here btw.
 
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