Every Door Diect Mail, Who is Good Printing Company with EDDM Standards?

Dan Manley

Dan Manley

New member
I am looking to start a Every Door Direct Mailing campain down here in Sarasota, FL and surround areas.

Does anyone know a good printing company that creates EDDM standard size postcards and insignia?
 
Dan Manley said:
I am looking to start a Every Door Direct Mailing campain down here in Sarasota, FL and surround areas.

Does anyone know a good printing company that creates EDDM standard size postcards and insignia?
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Check a Local Printer or GOT print, make sure they count the Stacks. DO not do this by hand.

Theres a lot of guys here that do it. USPS also has Free help!!!
 
Gotprint.com will do several EDDM sizes.

They can help you design something if you need help or don't have someone to design for you.

Keith at KBK does great work, a lot of us have used him to design postcards, flyers and business cards.
 
I use got print and if you don't want to pay to have them count/bundle go to walmart and get a postal scale. count one stack and just weigh the rest, this is a big time saver.
 
I checked out gotprint.net and seems to be exactly what I was looking for
 
I like the idea with the scale, thanks
 
Ron Musgraves said:
Check a Local Printer or GOT print, make sure they count the Stacks. DO not do this by hand.

Theres a lot of guys here that do it. USPS also has Free help!!!
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Ron with stamps.com to print the postage and a medium level toner printer like the xerox phaser that was discussed recently could it be worth it to do it yourself?
 
Approximately 40% of the nation's housing stock is renter occupied.

The problem with EDDM is that you are buying a route and you've wasted money for any mailers that get delivered to apartment dwellers or to rented houses (most renters don't care). Condominiums are also problematic as maintenance is almost always by a PM.

You can buy custom mailing lists from private mailing firms and when you do you can specify such things as owner occupied, a minimum household income of $X, minimum age of head of household, etc.
 
Rapid HotClean said:
Approximately 40% of the nation's housing stock is renter occupied.

The problem with EDDM is that you are buying a route and you've wasted money for any mailers that get delivered to apartment dwellers or to rented houses (most renters don't care). Condominiums are also problematic as maintenance is almost always by a PM.

You can buy custom mailing lists from private mailing firms and when you do you can specify such things as owner occupied, a minimum household income of $X, minimum age of head of household, etc.
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In my area its very simple to look up the route and go drive it to see what your getting, in my area their are plenty routes that are basically just one sub division with exactly the type of house we want to market to. Most routes in my area are only 500-700 houses. So I would say do a little research and you may find the EDDM is exactly the mailing list you always wanted free from your post office.
 
Rapid HotClean said:
Approximately 40% of the nation's housing stock is renter occupied.

The problem with EDDM is that you are buying a route and you've wasted money for any mailers that get delivered to apartment dwellers or to rented houses (most renters don't care). Condominiums are also problematic as maintenance is almost always by a PM.

You can buy custom mailing lists from private mailing firms and when you do you can specify such things as owner occupied, a minimum household income of $X, minimum age of head of household, etc.
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You have a bit of a point, kind of. EDDM is really inexpensive but even after you select your routes carefully, chances are that you will still send pieces to addresses that would not qualify for your "list".

My two biggest residential jobs last month came from EDDM. EDDM that ended up in the mailbox of a lady that cleans homes who then told her customers about my postcard. The high end home owners didn't read their junk mail, but their house keeper did.
 
The plan for my first EDDM mailing will be to order 5000 cards and then choose routes that are gated communities. Gated communities in my area aren't typically "high end", but are nicer than the average neighborhood. Also, I can't get into most of those communities without a code from the homeowner. It doesn't matter which route I pick because most of them are over 500 each. Average neighborhoods will typically have more renters than a gated community.

With only 1 or 2 jobs I can send out another batch of cards and maybe it'll grow from there.
 
"Red" said:
The plan for my first EDDM mailing will be to order 5000 cards and then choose routes that are gated communities. Gated communities in my area aren't typically "high end", but are nicer than the average neighborhood. Also, I can't get into most of those communities without a code from the homeowner. It doesn't matter which route I pick because most of them are over 500 each. Average neighborhoods will typically have more renters than a gated community.

With only 1 or 2 jobs I can send out another batch of cards and maybe it'll grow from there.
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When I say high end I really mean upper middle class. We do some high end estate type stuff but it is a small part of what we do and we usually have much better success with targeting the "bit above average" vs. the upper crust.

I have hit home runs right out of the gate with first mailings of EDDM but typically don't count on things getting rocking until the second or third mailing. I don't give up on a route until three mailings have produced nothing. I suppose that it is a bit like the successful commercial guys on here, you can't just pop in once and always leave with the contract.

You've helped a lot of people here Derrel, let me know if there is anything that I can help you with regarding EDDM. I passed the over 50k pieces sent this year so I may be able to offer some insight.
 
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