Pay Per Click Advertizing

innovativewash

innovativewash

New member
Being I am not so SEO savvy, im looking into paying to be one of the top three on the first page when a search is done for certain areas. Has anybody had any luck with this in the past?
 
Does anyone know about how this works, if it works and how your results were?
 
I would love to hear from anybody that has used this method in the Pressure Washing industry, long term with success. Not to say that it doesn't, I just feel customers trust organic more in a service industry and to use this method, long term would be a skill.
 
Definitely go with organic search, people usually don't pay attention to the paid listings and trust the organic search more. If you need help with getting to number one on Google feel free to contact me. I'm currently helping several guys here on the forum with their online marketing.
 
tigerwash said:
Definitely go with organic search, people usually don't pay attention to the paid listings and trust the organic search more. If you need help with getting to number one on Google feel free to contact me. I'm currently helping several guys here on the forum with their online marketing.
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I think this question would be better served as a test (someone who just browses the web). I didn't think about the different thoughts of people until a had a lady work for me and asked her to look up something. All of my browsers are set to google, she goes to google searches for yellow pages then searches on the yellow pages for what I asked. I was amazed.

We know the top post on google are ADS. But do the majority?
 
Cullen Adams said:
I would love to hear from anybody that has used this method in the Pressure Washing industry, long term with success. Not to say that it doesn't, I just feel customers trust organic more in a service industry and to use this method, long term would be a skill.
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I tried it last year and it didn't work.

I've been using it for a few years with my other business, but it's not a service business. Adwords works great for that though. The problem I've noticed with adwords and service businesses are that most of the ads are from the larger cut-rate types of places pushing price.

I've observed that conversions coming from organic search come from a more educated customer that isn't focusing on price and is doing some research on what they need. My conversions coming from adwords are from people just "picking the first one" and not looking into anything else. This person usually asks questions after the actual sale instead of beforehand with the organic crowd. The questions and issues I get from those going through adwords can usually be found quicker than emailing or calling me. But, most don't do that.
 
tigerwash said:
Definitely go with organic search, people usually don't pay attention to the paid listings and trust the organic search more. If you need help with getting to number one on Google feel free to contact me. I'm currently helping several guys here on the forum with their online marketing.
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David, I will be calling you in a few days. Thanks
 
innovativewash said:
Being I am not so SEO savvy, im looking into paying to be one of the top three on the first page when a search is done for certain areas. Has anybody had any luck with this in the past?
Click to expand...

Being in the top three is gonna cost ya'. I have a maximum bid of $2 and I am usually #7! I tried bidding $5 before and made it to #2, but it cost me a fortune, I had the same results with the $2 bid. I almost think you have a better shot at closing a deal if the person actually has to find you on the page. That and what your ad says gets the clicks. The more specific you are the better chance that click is going to be a conversion. You have to create ad groups with different keywords.
 
I have had bad results with PPC. I can see use for highly targeted keywords(But those are generally easy to gain organic) or for temporary while organic is accomplished. Number one organic gets the bulk of the clicks. Even #4,5 organic does better than top of page PPC. Better to spend same money or time on Organic SEO. Best ROI in long run. Once on top, hard to knock you off of it and less expense once there.

Absolute best bang for buck or time is long tail keywords. You end up ranking for not-so-popular terms but generally it is exclusive lead because you're the only one ranking for it.
 
Johnson said:
Mike, can you please elaborate on what long tailed keywords are?
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Chad, I was wondering the same thing so I did a quick search and found this:

"Long tail keywords are the opposite of "head" terms, which are more popular or more frequently searched on. For example, "fish tanks" is a head term, but "compare prices whisper aquarium filters" is a long-tail keyword.


Beginner search marketers often focus on head terms when optimizing their sites for organic search or creating pay-per-click campaigns. This is a mistake—long-tail keywords can offer incredible ROI because they're less competitive to rank for organically and less expensive to bid on for PPC. In addition, people using long-tail search queries are often highly qualified and more likely to convert."

Checkout this link: http://www.wordstream.com/keywords
 
Rapid HotClean said:
Chad, I was wondering the same thing so I did a quick search and found this:

"Long tail keywords are the opposite of "head" terms, which are more popular or more frequently searched on. For example, "fish tanks" is a head term, but "compare prices whisper aquarium filters" is a long-tail keyword.


Beginner search marketers often focus on head terms when optimizing their sites for organic search or creating pay-per-click campaigns. This is a mistake—long-tail keywords can offer incredible ROI because they're less competitive to rank for organically and less expensive to bid on for PPC. In addition, people using long-tail search queries are often highly qualified and more likely to convert."

Checkout this link: http://www.wordstream.com/keywords
Click to expand...

WIth the newest update of Google, Hummingbird, it is ALL ABOUT long tail keywords. Definitely should be one's main focus when discovering keywords to target.
 
ChathamPM said:
I think this question would be better served as a test (someone who just browses the web). I didn't think about the different thoughts of people until a had a lady work for me and asked her to look up something. All of my browsers are set to google, she goes to google searches for yellow pages then searches on the yellow pages for what I asked. I was amazed.

We know the top post on google are ADS. But do the majority?
Click to expand...

I think most people are aware of that now, especially with the clearly separate colors and "Ads related to" header. In my experience, most people go to one of the first 3 organic links, with link #1 getting over twice as many clicks as #2 and #3.

People considering doing PPC need to consider the cost of doing so. All those clicks can quickly add up, and in a lot of cases could well surpass what you'd pay monthly for SEO to be in the top on Google.
 
Rapid HotClean said:
Chad, I was wondering the same thing so I did a quick search and found this:

"Long tail keywords are the opposite of "head" terms, which are more popular or more frequently searched on. For example, "fish tanks" is a head term, but "compare prices whisper aquarium filters" is a long-tail keyword.


Beginner search marketers often focus on head terms when optimizing their sites for organic search or creating pay-per-click campaigns. This is a mistake—long-tail keywords can offer incredible ROI because they're less competitive to rank for organically and less expensive to bid on for PPC. In addition, people using long-tail search queries are often highly qualified and more likely to convert."

Checkout this link: http://www.wordstream.com/keywords
Click to expand...

Thanks Ted and Dave.
This is interesting and was always something I wondered about.
In other words, should I change the keywords in my HTML settings?
 
Johnson said:
Thanks Ted and Dave.
This is interesting and was always something I wondered about.
In other words, should I change the keywords in my HTML settings?
Click to expand...
The keywords on your site are fine. I would expand it, however, to include other commonly searched keyword phrases like "pressure washing services in knoxville" "siding pressure washing in knoxville" and "house washing knoxville". if you need any more help and want to accelerate your site's rise to the top of Google, please feel free to call me or send me a PM!
 
tigerwash said:
The keywords on your site are fine. I would expand it, however, to include other commonly searched keyword phrases like "pressure washing services in knoxville" "siding pressure washing in knoxville" and "house washing knoxville". if you need any more help and want to accelerate your site's rise to the top of Google, please feel free to call me or send me a PM!
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I already have "pressure washing services Knoxville" in my settings. You can see it on google.

I was number 1 under the PPC ads for a long time. Now I have 1 or 2 competitors (depending on what device I search on) above me. I'm thinking about changing my domain name to easttnpressurewashing from easttnpowerwashing since the term "pressure washing" is the most common.
Let's make this simple Dave. How much are we talking for me to squash those guys?
 
tigerwash said:
I think most people are aware of that now, especially with the clearly separate colors and "Ads related to" header. In my experience, most people go to one of the first 3 organic links, with link #1 getting over twice as many clicks as #2 and #3.

People considering doing PPC need to consider the cost of doing so. All those clicks can quickly add up, and in a lot of cases could well surpass what you'd pay monthly for SEO to be in the top on Google.
Click to expand...

I am paying between $100 and $200 per month on google adwords. I was on Bing and that was $75 a month. I was paying for 3 or 4 clicks a day, and finally I figured out google analytics and saw that Pretty much no one was going to my website from bingads. I'm thinking they were scamming me.
 
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