Advertising strategy to meet goals

Jackson's Heated

Jackson's Heated

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What's your advertising strategy to meet your sales goals each month? For example, sending X amount direct mail, X amount of cold calling, blogging x amount, etc.

Getting my strategy in place and I'm interested in learning what everyone across the nation is doing.

Jimmy Jackson
Jackson's Heated Pressure Washing
www.jhpwllc.com
 
My marketing isn't set up that way. I do what I can when I can. I think everything works together. If I ever get slow, I'll send out some eddm. Networking and face to face has been a pretty good producer for me, along with vehicle lettering and my website.
 
CL Scott said:
My marketing isn't set up that way. I do what I can when I can. I think everything works together. If I ever get slow, I'll send out some eddm. Networking and face to face has been a pretty good producer for me, along with vehicle lettering and my website.
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Spot on. Don't forget repeat biz. I probably get a third of my work from repeats and referrals. Can't wait until I don't have to advertise at all! (wishful thinking)
 
Ralph Q said:
Spot on. Don't forget repeat biz. I probably get a third of my work from repeats and referrals. Can't wait until I don't have to advertise at all! (wishful thinking)
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More spot on....far cheaper and easier to keep a customer than to gain a new one.
 
Jackson's Heated said:
What's your advertising strategy to meet your sales goals each month? For example, sending X amount direct mail, X amount of cold calling, blogging x amount, etc.

Getting my strategy in place and I'm interested in learning what everyone across the nation is doing.

Jimmy Jackson
Jackson's Heated Pressure Washing
www.jhpwllc.com
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Jimmy - I like to work my goals backwards - let me explain...

Say I want to do 100g
I figure out how many sales it will take to get 100g. For simple numbers say 50.
Then I figure how many leads I need to close 50 deals. At a 60% close rate that means I need 84 leads/set appointments.
From there you can figure either your marketing strategy or your cold calling numbers you need to hit.

Hope that helps!
 
Guy Blackmon said:
There's no set "advertising strategy" that works across the board, there's no "Pat" formula. As always, a high ranking professional website should be #1 on anyone's list. Reputation through word of mouth and/or reviews are high on the list.

All of this will come with time and experience.
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Guy always says it best. A famous Ron quote "it all works" and it does. Just wake up and work everyday and you cant go wrong. Door to door commercial sales is always best.

Good luck!

Sent from my SM-N900P using Tapatalk
 
Also depends on which market you are going after. For what I do, word of mouth is way more important then everything, website helps a bit, but its all word of mouth. Also being in the right places and being able to sell what you do. I landed a $2-3k a month commercial client because I was waiting for a hose at my supplier. I am a crappy sales guy, but put me in a room with a heavy equipment manager and I will steal that account any day from anybody. I guess when you are passionate about something they can hear it in your voice and make you more trust worthy.

I used to have a target for how much a week/month I needed to make to pay the bills. You can figure that out, just keep in mind some months will be good, some will be bad. You are best to probably advertise before and during the time the work you are chasing is to be done.
 
All of it together works, but it is good to figure out what you are going to do and spend for the year and each month. If you are seasonal you need to know when you will need to get as much as you can in each month and also when not to spend money because it will not work. I know May is going to be the busiest month of the year so I better not only advertise for that month but get office, help and equipment ready to maximize that time. When guys tell me they are booked for a month or 2 months then I tell them they are losing money. We did 332 houses in the month of May 2014 on top of a lot of other work so now I better get ready to do more in 2015.
 

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Guys this is great feedback. Really appreciate it! My focus is more on the commercial side of things this year. I'm going to to send letters with introductions, quotes, reasons they should power wash, etc. And follow up with a cold call but that call will be less cold because of the letter. I'm going to combine this with face to face and demos.

I have a specific number of different types of businesses I want to contact a month to keep me on track of meeting my goals this year.

Jimmy Jackson
Jackson's Heated Pressure Washing
www.jhpwllc.com
 
Always do a great job, even when you underbid. The frequency someone remembers a good job or even a slow job doesn't compare to a bad. PEOPLE WILL ALWAYS REMEMBER A BAD JOB regardless of how much you did right. People will talk about a bad job even more than a job that met their expectations. Key Point: Word of mouth advertising and marketing works both ways.
 
The most houses !! (New construction ) was 2007 we did 248 it was the month of nov 15 till dec 15 . We averaged 190 a month for about 5 years. Oh N I won't touch them anymore. They call all the time. Shea ryland Edmond toll and Kennedy. I won't do them!

We should talk Ty


Ron Musgraves
www.uamcc.org
 
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