What is your ROI for online marketing? I'm considering expanding...

grimetimepw

New member
So my website, while basic and homemade with no real knowledge at all, accounts for about 75% of my new customer base. I drop about $400/month on Google Adwords to be in the top 3 of results in my market area. Easily accounts for $2500/mo. in NEW customer jobs.

It seems, after doing some research on this forum, most of you depend largely on online presence for your business. That being said, I'm ready to expand that aspect of my business.

I'm thinking of decreasing my Adwords budget and putting that money toward a professional for a monthly fee to market my site (once I have a new site built of course).

After browsing Anya's site, who looks to be highly recommended, it looks like about $2k-$2.5k for a site and about $250 for her middle marketing package.

I'm not super knowledgeable about websites so I'm hoping for some feedback on your results, experience with this particular designer, advice for my new venture etc....

Let me know if I left anything out! Thanks in advance.

Doug Metcalf
Grime Time Pressure Washing, LLC
www.ByeByeGrime.com
www.PremierPaverSealing.com
 
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godaddy is a complete service. for less than 200 bucks you can be set for a year. Its all drag and drop. you write the content. SUPER EASY.
 
Hey there 400$ is a lot to be spending on Adwords, however if its working it's working. With some proper SEO maintenance on your site you will be doing great, I ran your site through one of my tools and I can give you some pointers to increase traffic if you'd like. Godaddy is handy but it doesn't do any of the SEO for you. Message me back if you want to know more. I just built my site and got it on page 2 for a multiple search terms and steadily climbing.
 
So my website, while basic and homemade with no real knowledge at all, accounts for about 75% of my new customer base. I drop about $400/month on Google Adwords to be in the top 3 of results in my market area. Easily accounts for $2500/mo. in NEW customer jobs.

It seems, after doing some research on this forum, most of you depend largely on online presence for your business. That being said, I'm ready to expand that aspect of my business.

I'm thinking of decreasing my Adwords budget and putting that money toward a professional for a monthly fee to market my site (once I have a new site built of course).

After browsing Anya's site, who looks to be highly recommended, it looks like about $2k-$2.5k for a site and about $250 for her middle marketing package.

I'm not super knowledgeable about websites so I'm hoping for some feedback on your results, experience with this particular designer, advice for my new venture etc....

Let me know if I left anything out! Thanks in advance.

Doug Metcalf
Grime Time Pressure Washing, LLC
www.ByeByeGrime.com
www.PremierPaverSealing.com
I am pretty sure Anya has someone in this market already, as far as SEO.
 
Hey there 400$ is a lot to be spending on Adwords, however if its working it's working. With some proper SEO maintenance on your site you will be doing great, I ran your site through one of my tools and I can give you some pointers to increase traffic if you'd like. Godaddy is handy but it doesn't do any of the SEO for you. Message me back if you want to know more. I just built my site and got it on page 2 for a multiple search terms and steadily climbing.

Marketing is judged based on ROI not amount spent. He is making $6.25 for every $1 he spends just in new customers (not accounting for possible future business from remarketing those customers/ referrals he gets from those customers). 16% cost of customer acquisition isn't bad at all especially and his stage and I would guess 9/10 business coaches would recommend increasing his spend/scaling his adwords up with his current ROI.
 
We were thinking about investing more in Adwords, but couldn't justify it vs other avenues of marketing. We may just have to start dabbling in it. We rank decently on google with just great reviews and some decent back linking. But adwords will probably be the next step. We are also in the middle of revamping the site with an SEO specialist, so we are hoping to gain a lot of ground with that as well.
 
I also need to start using Adwords but I'm trying to be patient and see how my site performs after google finishes crawling it. My site just went live last night so I can't expect too much already....Patience is just not my strong point lol.
 
If i were you i would be investing in adwords while your site is working its seo. My site ranks very well and we still use adwords. Why you ask ? Becuase if you dont market your business you will have none and paying for things like adwords and seo and everything inbetween is part of doing business.
 
Doug, I realize this is an older thread but if you haven't settled you AdWords issue you might consider talking to the company I changed to about 2 months ago. I spend quite a bit more on AdWords (about $2000/mo)but since I changed companies, my sales have doubled. I changed to Clicked Solutions. They are in Houston so I went and had a face to face meeting with the owner before I changed. Where the person I used before contacted me maybe once every 4-6 weeks, these guys either called or texted as often as a couple of times a day in the beginning. They fine tuned everything and call volume went from 4-6 per week to as many as 7 per day. Their phone # is 713-480-3897 and their email is waqid@clickedsolutions.com. Best of luck to you.
 
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