Do you want a successful Marketing campaign?

Ron Musgraves

Ron Musgraves

Exterior Restoration Specialist
Staff member
Do you want a successful Marketing campaign?

We have discussed it before here we go again. Refresher course in marketing 101.

1. Its not just one trick in the bag. It’s many tricks working together.
2. Retention and being persistent is what commercial clients want.
3. Repeating your plan over and over and over again.
4. Being consistent with what ever you go with.

What’s the biggest mistake people getting into this business make?

They underestimate what its going to take to get the business started. They get a yellow page ad and wait by the phone for people to call. It doesn’t work that way. You’ve got to identify your markets and, identify your service, develop your marketing materials, and go out and spend a lot of time bringing customers in. commercial clients don’t just come by the thousands.


Hey I’m talking industrial & commercial not residential. OK
 
I agree.... I would like to see those that are doing well with commercial to chime in and give up the secrets. As of now, commercial has been elusive for me due to price. It always seems that commercial wants the lowest price. I have even had some tell me to my face that I was the BEST fit for the project but they were going to sacrifice quality for lower price. They turn a blind eye to un-insured or under-the-table employee arrangements etc.. All in the name of getting the lowest price.
 
Do you want a successful Marketing campaign? YES!
please share some of your most regrettable marketing decisions over the years and what you would do differently if you had the chance.
how long did it take you to identify your market? what methods did you use to identify and reach the key individuals involved in procuring these jobs?
and what is the reason Michael and others are having trouble closing these type jobs? because of estimating methods?
 
The one thing that I regret was paying a crap load of money to be in a Home Decorating & Remodeling Expo at the Colorado Convention Center.......it would have been an awesome show if the damn beerfest wasnt next door.....talk about dead - A few old people flew by on their rascal scooters but they were looking for free pens and I was holding on to my logo'd pens for the real customers....needless to say they never came :mad: :(
 
A bit off topic but Dog - Loving your home page :) Very slick the way you have all of your services as a rollover enlargement to click. I like it.

Celeste
 
CarolinaProWash said:
A bit off topic but Dog - Loving your home page :) Very slick the way you have all of your services as a rollover enlargement to click. I like it.

Celeste
Click to expand...

I agree, your site is awesome, but I don't think a site like that will do well on the search engines as they hunt mainly for text. Graphics do not mean much to a search engine. That said... can I steal your code? I love your site.
Did you take those pictures yourself or buy the site off of a former owner?

I would suggest a more text heavy site that emphasizes your key words, and have a prominent link to your flashy site. This is what I might do.

LOVE your site!
 
thanks y'all it is not really finished i had to throw it together quickly because was putting out doorhangers flyers etc. with no site. thanks Celeste i really do appreciate you.
thanks Greg codes?◘? text searches??? hehe i dunno my computer guy is on vacation. i have a lot of work to do on it will
ask about text heavy and so on. i think you can pay for all that?? i don't personally do well when i open a website and its mostly text. that's why i had a visual representation. i got ideas for some animation also.
btw all graphics by KBK graphics. easy to work with.
 
I have two urls. www.mistersqueegee.com this is what I built my site on and what is indexed in google etc... I recently aquired www.mrsqueegee.com which right now is just a duplicate of my homepage, and links into my main site. What I think I would like to do is change the newer url to something flashy like you have Dog. That way people who go to my site from a card or sign etc... will see a nice graphic presentation, but those who are googleing for a service will continue to find me the old way.

Thats what I'm thinking anyway.
 
FCPWLLC said:
I agree.... I would like to see those that are doing well with commercial to chime in and give up the secrets. As of now, commercial has been elusive for me due to price. It always seems that commercial wants the lowest price. I have even had some tell me to my face that I was the BEST fit for the project but they were going to sacrifice quality for lower price. They turn a blind eye to un-insured or under-the-table employee arrangements etc.. All in the name of getting the lowest price.
Click to expand...

I challenge anyone that there’s more money in commercial and industrial cleaning.

You have a bigger education process in commercial cleaning but its getting better.

I think guys are saying to themselves I’m not waking up for 100.00 a location.

What they don’t realize before they think about it that they are trying to give them 30 locations at 100 a piece twice a month. That s 6000.00 a month and you can easily service 7 locations in and 8 hour period.

The work is there every other week………….
 
Ron,
Are you cleaning these people walks every second week? Do you find that your surface cleaner will eat away the concrete gradually with this frequent of a cleaning?
 
Ron helped educate me in this and it has paid off , most of the time I have way more than I can get done , I am scheduling now for January 2008, and thats new stuff , I have open days but as a rule I dont schedule for all day every day just at least 4to 5 days a week w/ approx 6 hours of actual work per day not counting set up and loading
 
Ron Musgraves said:
I challenge anyone that there’s more money in commercial and industrial cleaning.

You have a bigger education process in commercial cleaning but its getting better.

I think guys are saying to themselves I’m not waking up for 100.00 a location.

What they don’t realize before they think about it that they are trying to give them 30 locations at 100 a piece twice a month. That s 6000.00 a month and you can easily service 7 locations in and 8 hour period.

The work is there every other week………….
Click to expand...


Not if your using the proper methods, I have store that have been cleaned over and over again and again without any damage or unnormal wear.
 
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