HP Pro Clean
Roundtable Host 2009
I was going through my files and found this and thought it may be of interest to someone. I would be interested to hear your thoughts on branding.
Thanks,
Dan
"If you are not a brand, you are a commodity." – Robert Kiyosaki
1) You need to build a strong brand image or identity that will help your business communicate its core values and the quality of its products and services to the outside world. A brand image that signifies quality.
2) You need a strong brand image to separate your products from your competitor’s. Separating your products and services from the crowd will also help increase its recognition in the face of customers.
3) A strong brand image will help your business increase its customer’s loyalty or “brand preference.” If customers prefer your product or services to your competitor's, then you have a strong brand image for your business.
4) You need a strong brand image to influence your customer’s response to your products and services.
5) Finally, the ultimate aim of building a strong brand image is to secure customers loyalty and patronage. Once you build a database of loyal customers, your business is made. So the earlier you start building a brand, the better for your business.
6) Businesses that are not building a brand will eventually lose most of its loyal customer to the business that has built a strong brand image over time.
Thanks,
Dan
"If you are not a brand, you are a commodity." – Robert Kiyosaki
1) You need to build a strong brand image or identity that will help your business communicate its core values and the quality of its products and services to the outside world. A brand image that signifies quality.
2) You need a strong brand image to separate your products from your competitor’s. Separating your products and services from the crowd will also help increase its recognition in the face of customers.
3) A strong brand image will help your business increase its customer’s loyalty or “brand preference.” If customers prefer your product or services to your competitor's, then you have a strong brand image for your business.
4) You need a strong brand image to influence your customer’s response to your products and services.
5) Finally, the ultimate aim of building a strong brand image is to secure customers loyalty and patronage. Once you build a database of loyal customers, your business is made. So the earlier you start building a brand, the better for your business.
6) Businesses that are not building a brand will eventually lose most of its loyal customer to the business that has built a strong brand image over time.
