"Why Pressure Wash" Documentation/Media

Dave B

Dave B

New member
I'm sorry guys. I'm sure this has been posted, but my searches are turning up anything. Maybe I'm using the wrong key words or something.

Does anyone have any links to any blogs, articles, forum posts, videos, etc that discuss either the benefits of pressure washing or the dangers of not pressure washing? Especially in regards to commercial work. I know some of the reasons, bbut I am looking for someone with more authority than me just pulling stuff from the oriface of my buttocks.

I am considering making a flier to include with quotes I provide to prospect clients. Any information I use on the fliers will have full citation and credit to the originator. Likewise, if I do create such a flier, I will make it available to PWI.

Since I still struggle with walking into a place cold and saying "hey, ever consider pressure washing?" my idea is to walk in, quote already prepared with all options line-itemed, with his flier and my business card attached to it. That will give a struggling salesman like me a starting talking point.

Anyhow, I like to try creative ways in overcoming my weaknesses, and this is one of them. Thanks in advance for the help.
 
It's very hard to find actual information and facts relating to what you are looking for...

Depending on the type of commercial work you are looking for... I build ad campaigns around a specific client type, and it works pretty well for my business. I find how my service can relate to a some what related need or want of the client. I then build the campaign to communicate most effectively to that client group... Some require brochures, demos, education, etc etc.

If you are looking for actual statistics and fact to include you may want to go a route like this...

For condos for sale or rent, the curb appeal and exterior presentation plays a vital roll in attracting new renters and or buyers. (The faster they fill the empty units, lesser money lost) So rather than saying "Hey your complex is dirty, I can make it look like new again!" Try appealing to their need of keeping all units filled, and you can help them by solving one of their problems. This way you can find actual stats, and present the facts to a client and then relate each fact or stat to your service.


I have two scrapyard contracts, one of which I got lucky to receive a phone call... The other I used my experience from why the other scrapyard contacted me and what needs of theirs I fulfill as well as solving their problems. This is a tough example because MOST scrapyards have their own chemical supply and hot water pressure washers. But all scrapyards have equipment that breaks down, and although most of their machines are covered under warranty it needs to be cleaned before they can actually repair the broken equipment (Still with downtime comes loss of money). So I clean both scrapyards twice a year, and on an emergency basis if something breaks down. By cleaning them semi annually they save money when I come out during an emergency because the machines are easier to clean. I charge them by the hour, and nearly double for emergency service... So they end up saving money by cleaning them regularly, also most leaks and damage can be seen much earlier requiring minimal repairs and minimal downtime.

Like I said, the scrapyards are a tough example. They actually need their machines to make money. But like any business or association... Once you start speaking in terms of their needs and wants, and can show them stats that relate to them saving or making them more money, they will jump on bored very easily.

If you want me to elaborate, or need any more advice on this let me know... I am by no means a big guy in the business yet, so this may not be the best approach... But it's working right now for me, with that being said anyone with a little more experience who cared to chime in feel free!
 
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