saaskobbulbas
Member
Hello there, I’m a business student working on a case study about scaling tech startups in regulated markets. My professor suggested that I look at the iGaming sector as a prime example of rapid growth. I needed a primary source that discussed the strategic challenges involved. I came across this interview at https://theceoviews.com/soft2bet-a-smarter-way-to-scale-in-igaming/ and it was perfect for my paper. It discusses the difficulties of entering the US market and how to overcome them. I really appreciated the data-driven approach to the conversation. It helped me understand the balance between aggressive marketing and sustainable technology. I enjoyed reading about the specific metrics they use to measure success.