Taking Jobs from your competition

Ron Musgraves

Ron Musgraves

Exterior Restoration Specialist
Staff member
i wanted to talk about this, we all take jobs from your competitors.

This is a fact of life.

My question is how do we do this? when do we do this? How can you show the customer correctly and proffessionally that he is currently not getting a bad service.
 
For us we do not talk about them in a negative way.

We always try to demonstrate the way we do things.
For example we may say that "it is our procedure to...Blah blah blah."

I never say we they should have........... or, I can't beleive that they.........

If the company if "fishing" you to say something, THAT is a sure fire clue that something is up. Take note of what they are asking you. It may be used against someone or worse YOU.
 
Well you know ... What can I say.. 19 years experience and better equipment gets the job all the time... .. So I'm Cocky.... But I do what I say I'm going to do, I am never late for a job, and I price all my jobs fairly... I also keep my customers happy..

Living on Desire and hard work..
 
I agree with David never talk bad or put down your competion. Just tell the customer this is the way I do this and that. I ask them if I can give them a demonstration of my work, this usually gets me the job.
 
The below letter is one of many ways we use to get up next to a customer that we want to do business with ....and we do it without bashing the competion or their current wash services. Try it....you will be amazed!!

Matthew XXXX
Valley Farm Transportation
P. O. Box XXX
Dixon, CA 95620

Matt,

It was great speaking with you regarding the services that New Look Power Wash can offer Valley Farm Transportation. It is our hope that Valley Farm Transportation and New Look Power Wash can gel a relationship together in the near future.

I would like to offer our fleet wash services in an “as needed basis” for Valley Farm. I understand that your current fleet wash service continues to do an adequate job. The fit that I see with our company is that we would be utilized as a back-up vendor for your fleet washing needs. If your current fleet washer takes a vacation, calls in ill or if their services deteriorate ~ New Look Power Wash is readily available to step-in and fulfill the contract specifications.

Our intention is to ultimately win your business and under no circumstances will my company under-mind your current fleet wash service. Our purpose is to offer you an alternative if one of the above scenarios occurs with your current fleet wash service.

Our reputation and service speaks for itself. Having clients such as Chevy’s Fresh Mex Restaurants, Aldredge Enterprises, the Fairfield-Suisun Chamber of Commerce and a variety of Homeowners Associations throughout Solano county ~ New Look Power Wash has established itself as one of the premiere power wash companies in Solano county!

I will call you in early January to answer any questions that Valley Farm Transportation may have and also to see whether or not we can finalize this understanding that we spoke about on the phone. I would be more than willing to meet with you and/or another representative from Valley Farm Transportation.

Sincerely,

Carlos Gonzales
Owner
New Look Power Wash
 
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