I've been using ad words for a few years with my current business. No complaints, but that business is strictly Web so I've never had to worry about a defined geographical area. My keywords are part numbers, years and models with a few others thrown in.
So, I'm almost done with my website for Simply Clean Power wash and it will be time to set up it's own ad words campaign. In setting up my keywords should I include every zip code, city name, city name with state and every other conceivable combination? I'll also be using Google Local in conjunction. I've toyed with local, but I'm lucky if I pull a local sale every two months only because I have such a scattered customer base. I'm looking forward to see how that part works out for me.
So, I'm almost done with my website for Simply Clean Power wash and it will be time to set up it's own ad words campaign. In setting up my keywords should I include every zip code, city name, city name with state and every other conceivable combination? I'll also be using Google Local in conjunction. I've toyed with local, but I'm lucky if I pull a local sale every two months only because I have such a scattered customer base. I'm looking forward to see how that part works out for me.