2009 The Great Pruning

Tony Shelton

BS Detector, Esquire
After the massive pruning that happened in late 2008 through 2009 it was encouraging to look back and see that the BASE customers I kept on seem to be paying ok now. We're under $1k in 90+ receivables. It hasn't been that low since mid 2007! But then again, neither has my client base!

At least it feels good to know that this group of base customers has weathered most of the storm.

My entire marketing focus has changed, now I'm having to learn how to sell all over again to an entirely different base.

Oh, well, learning keeps you young!
 
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