New Marketing Material...

Looks like mostly fleets.....I guess
 
looks nice. I like the colors but it's hard to tell at a glance just what you do.
 
This is just a brochure telling a bit about our company. We do Fleet washing, auto detailing, Residential Pressure washing and are getting in to commerical pressure washing. This brochure is ment to build curiousity, to make them move to the website that is being redone. Also it will be very large and glossy to make it harder for people to throw away
 
Second image 'defining' is spelled wrong... It reads 'difining'.

I would have to agree with the other guys, the message isn't clear - with postcards you need to make it easy for the reader (customer). I would also give consideration to the follow up, whether it is a postcard campaign or other points of contact.

In the future you may want to consider postcards that are aimed at one target market... The card is 'busy'... Good principle to follow in the design is AIDA... Attention, Interest, Desire, Action.

Not meaning to be negative, just commenting based on my own experience. Also, think of the postcards you receive... Good, bad, indifferent... How many motivate you to buy?

Good luck
 
Steven Button said:
Second image 'defining' is spelled wrong... It reads 'difining'.

I would have to agree with the other guys, the message isn't clear - with postcards you need to make it easy for the reader (customer). I would also give consideration to the follow up, whether it is a postcard campaign or other points of contact.

In the future you may want to consider postcards that are aimed at one target market... The card is 'busy'... Good principle to follow in the design is AIDA... Attention, Interest, Desire, Action.

Not meaning to be negative, just commenting based on my own experience. Also, think of the postcards you receive... Good, bad, indifferent... How many motivate you to buy?

Good luck
Click to expand...

Thanks for the clarification! I will take that in to account. This is a brochure that is ment to tell a bit about company, I am not using this as a postcard campaign.
 
I agree with the others, it is not talking about your company, it is not a message to get them to call you, it has no marketing message.

It is kind of hard to read but it sure is shiny. Shiny does not make them want to call you. Shiny does not make them curious.

Not trying to burst your bubble, it looks like something out of a magazine or car dealer's showroom. Just showing off pretty things, but not making them want to buy or build interest or curiosity.

I hope you did not order them already. It is always a good idea to get other's opinions before ordering a lot of marketing pieces so you can get input, check for spelling errors, and see if it is a good piece.
 
Christopher said:
I agree with the others, it is not talking about your company, it is not a message to get them to call you, it has no marketing message.

It is kind of hard to read but it sure is shiny. Shiny does not make them want to call you. Shiny does not make them curious.

Not trying to burst your bubble, it looks like something out of a magazine or car dealer's showroom. Just showing off pretty things, but not making them want to buy or build interest or curiosity.

I hope you did not order them already. It is always a good idea to get other's opinions before ordering a lot of marketing pieces so you can get input, check for spelling errors, and see if it is a good piece.
Click to expand...

Thanks for the info Chris
 
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