nnnooooooo!!!
Pricing 'just to get the work' is not a sound business decision in my opinion. Perhaps when you have some sort of economy of scale this pricing strategy may work, but to base it solely on owning the market may result in little or no return on the volume... the 'volume pricing' guys make money, but their pricing is based upon their equipment, technique, workmanship and efficient procedures.
... Besides if you can get a fair market price for your services, why sell yourself short on undercutting? You know your business model and margins better than anyone, but if you are starting out, don't have the resources, can't deliver quality results you may just harm your ability to grow a successful business.
On a sidenote, you may also harm 'the industry' if you cannot deliver quality work on this pricing.