Please critique my flier

rynophiliac

rynophiliac

New member
Hey guys I'm looking for some good quality constructive criticism on our new flier. I purchased this design from another window cleaning company that had it done professionally. I really liked it at first but now after reading more about flier advertising I have several issues with it and want to get your thoughts on it too. We have ordered a test run through gotprint.com of 2500 fliers and just started putting them out last friday but we plan to put out about 2500 every week from now on so we are looking to perfect our flier.

Thanks
 

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rynophiliac said:
Hey guys I'm looking for some good quality constructive criticism on our new flier. I purchased this design from another window cleaning company that had it done professionally. I really liked it at first but now after reading more about flier advertising I have several issues with it and want to get your thoughts on it too. We have ordered a test run through gotprint.com of 2500 fliers and just started putting them out last friday but we plan to put out about 2500 every week from now on so we are looking to perfect our flier.

Thanks
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Ryan you ever tavel to www.windowcleaningresource.com

Check these guys out.

Card looks Great
 
Haha yeah that is where I bought the card design! They are great. Really supportive and followed up with me and everything to make sure I got the files downloaded and everything was going ok.

If any of you want to check out their card designs they have several professionally made fliers for sale and they charge $99 for each design front and back, here is the link http://shopwindowcleaningresource.com/print.html to what they have available and I see them adding new ones all the time.
 
rynophiliac said:
Haha yeah that is where I bought the card design! They are great. Really supportive and followed up with me and everything to make sure I got the files downloaded and everything was going ok.

If any of you want to check out their card designs they have several professionally made fliers for sale and they charge $99 for each design front and back, here is the link http://shopwindowcleaningresource.com/print.html to what they have available and I see them adding new ones all the time.
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I was wondering why Chris didnt come in and say it sucked? LOL:shocked2:
 
rynophiliac

Tony Shelton said:
My latin study is driving my crazy about this.....what is a rynophiliac? Is that someone who has a thing for doing it with noses?
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Yeah that's a good question, my lil bro called me ryno growing up and it stuck, I always thought philiac was "obsession with" so I guess in a away I'm either obsessed with myself or a ryno. We can all thank yahoo email for that when I was signing up for my very first email account about 10 years ago and every username in the world was taken except rynophiliac! But it has been somewhat of a blessing because every single thing I sign up for and have to pick a username I know for sure that rynophiliac is available. I don't have to worry about having 5 or 6 different usernames to remember.

In fact, one time I signed up for something and it said the username rynophiliac was already taken and I couldn't believe someone had my name! Then I decided to click on the forgot your password link and sure enough I have already signed up for an accuont there several years back and had forgotten about it!
 
rynophiliac said:
Yeah that's a good question, my lil bro called me ryno growing up and it stuck, I always thought philiac was "obsession with" so I guess in a away I'm either obsessed with myself or a ryno. We can all thank yahoo email for that when I was signing up for my very first email account about 10 years ago and every username in the world was taken except rynophiliac! But it has been somewhat of a blessing because every single thing I sign up for and have to pick a username I know for sure that rynophiliac is available. I don't have to worry about having 5 or 6 different usernames to remember.

In fact, one time I signed up for something and it said the username rynophiliac was already taken and I couldn't believe someone had my name! Then I decided to click on the forgot your password link and sure enough I have already signed up for an accuont there several years back and had forgotten about it!
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I don't think "Ryan Standage" was taken here.
Just sayin'.
:groucho:
 
post card break down

Ill try to get the ball rollin' here and tell you what I like and what I don't like about the card.

What I really like:
1.The design is great
2.Great use of color, very bright an eye catching
3.Really catchy with the "cheap cheap" line

What I don't like:
1.The front design at first glance doesn't really make the customer think it's a card for house cleaning. I think of an Easter egg hunt when I first see it!
2.It doesn't have any logo and our business name is small and hard to see.
3.The call to action on the front should be stronger (Meet the house cleaning team at housecleaningphoenix.com) perhaps 50% off your first visit, learn more at housecleaningphoenix.com instead???
4.Coupons on the back don't have an expiration date.

Those are a few things I noticed, if you guys can think of anything else or have any good ideas please let me know, we are gong to send this to print again in about two weeks.

thanks guys
Ryan
 
Hey Ryan,

I agree with you, the front of the card gives no clue what the card is about... Headline sucks. I also agree that the call to action should be a lot stronger on the front. Most people won't give the card a chance to turn it over and look at the back if they're not interested in the front.

I like the coupons on the back. You definitely need a deadline though. I've never liked "Call to schedule" on a card trying to acquire a first time customer. It's asking too much. People don't want to call and be bugged by a pushy salesperson and even more, they don't want to schedule a time to spend their money with someone they don't know.

I would fill any useless "white space" with testimonials from happy clients. Don't worry about your logo, it's not about you, it's about your customer and their needs and wants.

Hope that helps a little.
 
HotShot_Anthony said:
Hey Ryan,

I agree with you, the front of the card gives no clue what the card is about... Headline sucks. I also agree that the call to action should be a lot stronger on the front. Most people won't give the card a chance to turn it over and look at the back if they're not interested in the front.

I like the coupons on the back. You definitely need a deadline though. I've never liked "Call to schedule" on a card trying to acquire a first time customer. It's asking too much. People don't want to call and be bugged by a pushy salesperson and even more, they don't want to schedule a time to spend their money with someone they don't know.

I would fill any useless "white space" with testimonials from happy clients. Don't worry about your logo, it's not about you, it's about your customer and their needs and wants.

Hope that helps a little.
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That helps alot thanks for the breakdown on the card. What would you suggest instead of call to schedule?

We have started this new promotion were we give customers interested in a recurring service (weekly, monthly or whatever) a 50% discount on their first service to try us out. We pretty much just break even on the first service but it is getting us in the homes of alot of people that normally we wouldn't have gotten in. Then we are able to sell them on the recurring services and we are able to make our money back over and over again. How would you suggest I highlight that promotion in this card?

I'm going to make some changes to it when I get some time and repost it. thanks again for your help
Ryan
 
So many cards and fliers out there kind of look the same and people are used to it.

You need to make it different, call to action, deadline and most important...........
A reason to call you, that is the hardest part.

Most things out there are like blah, blah, blah, call for prices, call for a free estimate, call for a free proposal, call for a free blah, blah, blah. Those are not reasons that would make anyone call.

Most designers are not experts in marketing, even though they can design great looking cards, make them look pretty and get people to look at them for a few seconds before throwing them away but that usually does not get the phone to ring.

Listen to Ant, he really knows his stuff!

This is the kind of info that you either learn (long time learning, lots of investment in books, dvd's, seminars around the country, etc....) or pay someone to do for you then and only then take the info and have the card put together and do testing on them, not bulk mailings because you need to see if it works, if not then redesign it until it does work. Then do larger mailings when they are working for you.

This is not meant to be mean or rude but the card would not make me want to call so it needs work before mailing out a lot of them.

Good Luck.
 
new card

What do you think about this new card!

I changed the headline from "early bird specials.." to "Hiring a house cleaner can be a frightening experience"

changed the call to action and put it on the front "50% first visit by nov"

I also changed call for an appointment to call for a free estimate??? not sure what else to put maybe just the phone number and that's it?

added some humor and a good looking model


my only concern with this one is maybe this card will scare little old ladies? But if I got this card in the mail I would laugh my head off

feedback?
 

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just had another thought... I should probably change the guys caption from "cheap, cheap" to something else. It kinda sounds like I am trying to make fun of someone who can't speak english very well which I am not, that just happened to be what was already on the card from the bird. And since Arizona is now the most racist state in the country... maybe I should change it to something else to further play on the joke like "I love referrals!" or something else like that that can't be taken the wrong way?
 
Ryan I like the new card. I wouldnt put cheap, or 50% off on the front. In the speech bubble I would put "I charge only 50 bucks an hour!" or something. In place of the 50% promo I put your headline Hiring a house cleaner can be frightning, Turn card over to see what sets us apart.
 
Isaac b said:
Ryan I like the new card. I wouldnt put cheap, or 50% off on the front. In the speech bubble I would put "I charge only 50 bucks an hour!" or something. In place of the 50% promo I put your headline Hiring a house cleaner can be frightning, Turn card over to see what sets us apart.
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Do you like "Not all house cleaning companies are the same, turn the card over to find out what makes us different"? better of the hiring a house cleaner can be frightening, turn the card over..." better?
 
"Not all house cleaners are the same" sounds cool. Or "You let this guy into your home?!"
 
on the back you can put 50% off
 
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