Paul T Horsley
New member
Dear PWNA,
Here is the latest copy of the Water Works Newsletter!
We Welcome Spring... but not the
"Splash & Dashers"
"Splash & Dashers"
Spring has sprung across North America and, with the return of the robins, the
appearance of tulips and the scent of fresh cut lawn grass comes something all
professional power washers dread: the annual appearance of the "Splash and
Dashers"!
Don't know what a "Splash and Dasher" is? Sure you do! These are the folks
that spend the winter deciding they can get rich by becoming power washers.
All you need is a truck, some equipment and a business card! Right?
While we applaud and encourage legitimate entrepreneurs who want to start
new businesses and conduct the necessary research to do it right... Splash and
Dashers (S&D) are a different breed. They're usually untrained, unqualified,
unethical and uninsured. They are the nemesis of our industry, often
undermining all of the hard work we put into building ethical businesses,
providing excellent customer service and being environmentally responsible.
S&D Defense Strategy #1
Your membership in and affiliation with the PWNA is your best defense against
the "Splash and Dashers." It sets you apart from the non-professionals and is
proof of your long-term commitment to industry, integrity, continuing
education, professionalism and community.
S&D Defense Strategy #2
Another way you can set a high standard of excellence and outshine the Splash
and Dashers is to participate in PWNA's newest professional certification
process: The Water Reclaimer Program. Check it out at:
appearance of tulips and the scent of fresh cut lawn grass comes something all
professional power washers dread: the annual appearance of the "Splash and
Dashers"!
Don't know what a "Splash and Dasher" is? Sure you do! These are the folks
that spend the winter deciding they can get rich by becoming power washers.
All you need is a truck, some equipment and a business card! Right?
While we applaud and encourage legitimate entrepreneurs who want to start
new businesses and conduct the necessary research to do it right... Splash and
Dashers (S&D) are a different breed. They're usually untrained, unqualified,
unethical and uninsured. They are the nemesis of our industry, often
undermining all of the hard work we put into building ethical businesses,
providing excellent customer service and being environmentally responsible.
S&D Defense Strategy #1
Your membership in and affiliation with the PWNA is your best defense against
the "Splash and Dashers." It sets you apart from the non-professionals and is
proof of your long-term commitment to industry, integrity, continuing
education, professionalism and community.
S&D Defense Strategy #2
Another way you can set a high standard of excellence and outshine the Splash
and Dashers is to participate in PWNA's newest professional certification
process: The Water Reclaimer Program. Check it out at:
S&D Defense Strategy #3
Advance your business by attending PWNA's Annual Convention and Fall
Technical Seminar. Learn from seasoned pros, take advantage of networking
opportunities and achieve certification in a number of programs. It is time and
money well spent!
Dan Galvin, PWNA President
Advance your business by attending PWNA's Annual Convention and Fall
Technical Seminar. Learn from seasoned pros, take advantage of networking
opportunities and achieve certification in a number of programs. It is time and
money well spent!
Dan Galvin, PWNA President
Power Washers of North America Events Page 1 of 5
http://ui.constantcontact.com/visua...preview.jsp?agent.uid=1103331695725&format=ht... 4/21/2010
http://ui.constantcontact.com/visua...preview.jsp?agent.uid=1103331695725&format=ht... 4/21/2010
2010 PWNA Convention/
Fall Technical Seminar
Columbus, Ohio
October 21-23
Fall Technical Seminar
Columbus, Ohio
October 21-23
A Great Continuing Education Event
This year's annual convention is shaping up to be the best ever. In addition to
having the usual line-up of continuing education classes for beginners and
seasoned pros, PWNA will be hosting a panel discussion with our "Million Dollar
Club" members. (There's not
having the usual line-up of continuing education classes for beginners and
seasoned pros, PWNA will be hosting a panel discussion with our "Million Dollar
Club" members. (There's not
really an official club per se, but it sounds fun to
say so!) These are the industry leaders who have taken their power washing
company to the next level, having achieved over $1 Million in annual sales.
These individuals will share frank and honest advice on how they advanced
their businesses.
The conference will also have a great line-up of our valued distributors and
vendors. This provides delegates with a hands-on opportunity to meet sales
reps face-to-face and view equipment and supplies that they might normally
only get to see on a Website or in a catalogue.
say so!) These are the industry leaders who have taken their power washing
company to the next level, having achieved over $1 Million in annual sales.
These individuals will share frank and honest advice on how they advanced
their businesses.
The conference will also have a great line-up of our valued distributors and
vendors. This provides delegates with a hands-on opportunity to meet sales
reps face-to-face and view equipment and supplies that they might normally
only get to see on a Website or in a catalogue.
Pre-Conference: Oct. 21 ~ 1:00-4:30 PM
•
Pre-Conference Fees: $69 for members and $99 for non-members
•
Topics include: Machine and Pumps, Kitchen Exhaust cleaning, Power
Washing for Newbies and Wood Restoration.
Washing for Newbies and Wood Restoration.
Conference: October 21
st- 23rd
•
Full schedule next page.
•
Member Fees: $249 for PWNA members ($149 for additional company
reps)
reps)
•
Non-Member Fees: $349 ($249 for additional company reps).
•
Contests will be held for: Best Rig, Best Advertising, Best Website
Accommodations at:
Ramada East Airport Hotel
4801 East Broad Street
Columbus, OH 43213 614-861-0321
4801 East Broad Street
Columbus, OH 43213 614-861-0321
REGISTER TODAY AT:
(
A complete conference schedule is on page three.)
2010 PWNA Convention/
Fall Technical Seminar
Fall Technical Seminar
Inspiring Keynote Speaker: Steve Stephens
A major highlight of PWNA's 2010 Convention & Fall Technical Seminar,
October 21-23, is Friday afternoon's keynote speaker: Steve Stephens.
As the owner and founder of HydroTech Pressure Cleaning Technologies, Inc.,
the HydroTech Training Facility for pressure cleaning contractors, and Steve
Stephens Consulting, this man's list of professional accomplishments is
remarkable. He contributes his success to an ongoing commitment to
excellence, research and development, and the desire to help others succeed.
Having worked in this industry since 1980, he takes a personal interest in the
growth and reputation of power washing professionals.
Steve Stephens "the author" is nationally recognized as one of the top experts
in the power washing industry. He wrote the book,
October 21-23, is Friday afternoon's keynote speaker: Steve Stephens.
As the owner and founder of HydroTech Pressure Cleaning Technologies, Inc.,
the HydroTech Training Facility for pressure cleaning contractors, and Steve
Stephens Consulting, this man's list of professional accomplishments is
remarkable. He contributes his success to an ongoing commitment to
excellence, research and development, and the desire to help others succeed.
Having worked in this industry since 1980, he takes a personal interest in the
growth and reputation of power washing professionals.
Steve Stephens "the author" is nationally recognized as one of the top experts
in the power washing industry. He wrote the book,
Marketing Magic, is a
contributing writer and consultant for Cleaner Times Magazine, and
contributing writer and consultant for Cleaner Times Magazine, and
Power Washers of North America Events Page 2 of 5
http://ui.constantcontact.com/visua...preview.jsp?agent.uid=1103331695725&format=ht... 4/21/2010
http://ui.constantcontact.com/visua...preview.jsp?agent.uid=1103331695725&format=ht... 4/21/2010
contributing author to the
Power Washer's Guidebook. His company,
HydroTech, Inc., was featured on the cover of Pressure Concepts Magazine as a
model of integrity, character and image.
Among other commitments, Steve Stephens "the volunteer" has served on the
Board of Directors for PWNA, as Chairman of the Technical Support Network
and was our keynote speaker in 2001.
Through his businesses, school, consulting services and publications, Steve
Stephens "the motivational speaker" has helped hundreds of businesses get a
jumpstart on success.
Joe Walters, Walters Insurance Agency, said; "Steve Stephens has proven to
be a talented and inspirational speaker the many times he has worked with
Power Washers of North America. Always the professional, Steve researches
the nuances of the industry ... to bring the greatest impact to his
presentations. An investment of time with Steve is an investment in your future
business success."
"By hiring Steve Stephens, [you] are guaranteed a presentation that is
informative and energetic... with requests from the attendees for a repeat
appearance," remarked Andrew Avery, Avery Management Group."
"Steve conveys his message [of motivation] with such energy and confidence
that he inspires his audience, giving them the impetus needed to achieve
greatness not only in business, but in their personal lives as well," adds
Charlene Yarbrough, Publisher of Cleaner Times Magazine."
What's even more extraordinary than Steve's list of professional undertakings,
however, is how his tenacity and spirit has helped him overcome unimaginable
personal challenges. In December 2008, Steve was left partially paralyzed after
a horrific car crash. Rather than dwell on the challenges, he embraced them,
undergoing months of intensive physical therapy and approaching life with a
"can do" attitude.
In between medical appointments and intensive rehabilitation physiotherapy,
Steve continues a rigorous schedule of public speaking engagements. We are
honored that he has made the commitment to attend PWNA's fall convention to
share his inspirational spirit with us.
HydroTech, Inc., was featured on the cover of Pressure Concepts Magazine as a
model of integrity, character and image.
Among other commitments, Steve Stephens "the volunteer" has served on the
Board of Directors for PWNA, as Chairman of the Technical Support Network
and was our keynote speaker in 2001.
Through his businesses, school, consulting services and publications, Steve
Stephens "the motivational speaker" has helped hundreds of businesses get a
jumpstart on success.
Joe Walters, Walters Insurance Agency, said; "Steve Stephens has proven to
be a talented and inspirational speaker the many times he has worked with
Power Washers of North America. Always the professional, Steve researches
the nuances of the industry ... to bring the greatest impact to his
presentations. An investment of time with Steve is an investment in your future
business success."
"By hiring Steve Stephens, [you] are guaranteed a presentation that is
informative and energetic... with requests from the attendees for a repeat
appearance," remarked Andrew Avery, Avery Management Group."
"Steve conveys his message [of motivation] with such energy and confidence
that he inspires his audience, giving them the impetus needed to achieve
greatness not only in business, but in their personal lives as well," adds
Charlene Yarbrough, Publisher of Cleaner Times Magazine."
What's even more extraordinary than Steve's list of professional undertakings,
however, is how his tenacity and spirit has helped him overcome unimaginable
personal challenges. In December 2008, Steve was left partially paralyzed after
a horrific car crash. Rather than dwell on the challenges, he embraced them,
undergoing months of intensive physical therapy and approaching life with a
"can do" attitude.
In between medical appointments and intensive rehabilitation physiotherapy,
Steve continues a rigorous schedule of public speaking engagements. We are
honored that he has made the commitment to attend PWNA's fall convention to
share his inspirational spirit with us.
PWNA Notes & News
Round Table Discussions
Taking education across the nation
This series of events continues to run extremely well. Attendance has been
great and feedback from participants has been awesome.
The next Round Table is April 24-25 in Lexington, Kentucky. Guest speakers
include:
* Chuck Bauer ~ Marketing
Yourself Shame Shamelessly
* Paul Bell, CPA and James Koinis, Office of Johanna Fox CPA, Inc.
* Michael Kreisle, First Choice Power Washing
* Daryl Mirza, President of Facillitec
Michael Stuart, Fayette Window Cleaning.
Check the PWNA Website or click the link above for more information.
This series of events continues to run extremely well. Attendance has been
great and feedback from participants has been awesome.
The next Round Table is April 24-25 in Lexington, Kentucky. Guest speakers
include:
* Chuck Bauer ~ Marketing
Yourself Shame Shamelessly
* Paul Bell, CPA and James Koinis, Office of Johanna Fox CPA, Inc.
* Michael Kreisle, First Choice Power Washing
* Daryl Mirza, President of Facillitec
Michael Stuart, Fayette Window Cleaning.
Check the PWNA Website or click the link above for more information.
Powerful
Marketing Tip
Marketing Tip
Are you collecting a customer database? If so, are you asking customers for
their email addresses, as well as phone numbers? Email marketing through
various social media networks is quickly becoming mainstream.
their email addresses, as well as phone numbers? Email marketing through
various social media networks is quickly becoming mainstream.
Power Washers of North America Events Page 3 of 5
http://ui.constantcontact.com/visua...preview.jsp?agent.uid=1103331695725&format=ht... 4/21/2010
http://ui.constantcontact.com/visua...preview.jsp?agent.uid=1103331695725&format=ht... 4/21/2010
Sending "email blasts" through services such as Constant Contact is one way
you can effectively advertise and promote your business. It is cost-effective
and - because you are not using any paper and spending money on postage - it
is environmentally responsible, too!
you can effectively advertise and promote your business. It is cost-effective
and - because you are not using any paper and spending money on postage - it
is environmentally responsible, too!
Pre-Conference Seminars
Thursday, October 21
1:00 - 4:30 p.m
Thursday, October 21
1:00 - 4:30 p.m
.
Machines & Pumps:
How to rebuild and repair machine engines, pumps and
burners. General pumps, Briggs & Stratton (engine rebuild), engine repair and
understanding engineering. Michael Hinderliter.
burners. General pumps, Briggs & Stratton (engine rebuild), engine repair and
understanding engineering. Michael Hinderliter.
Kitchen Exhaust Cleaning:
All your questions answered about kitchen
exhaust cleaning, Grease Group of Experts. Daryl Mirza.
exhaust cleaning, Grease Group of Experts. Daryl Mirza.
Power Washing for Newbies:
How to start your business, make money and
avoid costly mistakes. Pete Marentay.
avoid costly mistakes. Pete Marentay.
Wood Restoration:
Steve James
Conference Schedule
Friday October 22
Friday October 22
8:00 AM Breakfast, welcome and intros
Joseph Waters MC
Beginner Track ~ 9:15 - 12:15
Joseph Waters MC
Beginner Track ~ 9:15 - 12:15
•
Power Washing 101 Part I & II Pete Marentay and/or Henry Bockman
Advance Track ~ 9:15 - 12:15
•
Complying with Environmental Regulations ~ Robert Hinderliter
•
Advanced Marketing ~ Mike Hilborn
LUNCH WITH VENDORS
Beginner Track ~ 1:30 - 2:45
Beginner Track ~ 1:30 - 2:45
•
Marketing and Advertising for Beginners ~ DanGalvin
Advance Track ~ 1:30 - 2:45
•
Search Engine Optimization ~ Mike Kreisle
ALL TRACKS ~ 3:00 - 4:00 PM
•
Outdoor Demos by Vendors
•
Best Rig Set-up and Contest
Keynote Speaker ~ 4:00 - 5:00 PM
6:30 PM -??? ~ Cocktail Reception
6:30 PM -??? ~ Cocktail Reception
Conference Schedule
Saturday, October 23
Saturday, October 23
Breakfast ~ 7:00 - 9:00 AM
•
Judging of Best Website and Advertising
Beginner Track ~ 9:15 - 12:15
•
Fleet/Truck Washing ~ Mike Hinderliter
•
Rail Car Cleaning ~ Paul Horsley
Power Washers of North America Events Page 4 of 5
http://ui.constantcontact.com/visua...preview.jsp?agent.uid=1103331695725&format=ht... 4/21/2010
http://ui.constantcontact.com/visua...preview.jsp?agent.uid=1103331695725&format=ht... 4/21/2010
Advance Track ~ 9:15 - 12:15
•
Building Your Company on Systems ~ Mike Hilborn
•
Social Media: Facebook, Twitter, Linkedin and U-Tube ~ Speaker TBA
•
LUNCH ON YOUR OWN (Networking)
Beginner Track ~ 1:30 - 2:45
•
Taking Your Business into the Millions and Beyond ~ Speaker TBA
Advance Track ~ 1:30 - 2:45
•
Reading Balance sheets, Income Statements and Cash Flow Reports ~
Speaker TBA
Speaker TBA
ALL TRACKS ~ 3:00 - 4:15 PM
•
PWNA's Annual General Meeting
•
Awards Presentations
Sincerely,
Dan Galvin
East Coast Power Washing
Forward emailDan Galvin
East Coast Power Washing
