Should I list my clients on my website?

krisp23

New member
I am in the process of developing my website and I'm interested in getting some of your opinions. Should I, or should I not list my clients on my web page. I am not talking about specific locations, but I have some high profile restaurants, theater chains, and country clubs which will create immediate respect for my business. The downside is that this exposes my customer list to my competition. I am confident in my work, but the less competition I have at a location, the easier it is to keep the work. Any input would be appreciated.
 
I would list them - Name only.
 
I would not list my Clients on my website. I would just word it somehow that you have top notch commercial customers.

IF you exposed your customer list there will be someone out there like a Trevor who will Lowball your customers to steal your accounts. Even though you do excellent work some commercial customers will get sold on the lowball price because they see savings and get blindsided by forgetting about Quality.
 
My recommendation is to not list any of your customers, but if you choose to, make sure you have thier written permission especially if you use thier logos. And remember just because a franchise Mc Donalds or BK or equivilent gives you permission you must still get permission from the corporate office most will say no. The is a guy here in California that shows an extensive list on his web site, few if any approved it and most he doesn't even do work for... I do!
 
I am with the rest, I would not list my clients. If someone really gets the desire to target you, it just makes it easier. Of course, you could go the list other peoples clients list...

Scott
 
I have to partially disagree about this one guys. I am currently developing a section for customer comments (Residential and Commercial) on our site.

Example:

- "Coastal Cleaning Services provides a top notch service!"

W. Smith, Manager
Autonation

I do not worry about lowballers. We have a open and honest relationship with our customers. And if there is a problem, they know we will address it in a professional manner.

In addition, my customers know that we are not the cheapest and we tell them up front. However, they do know we:

Show up on time
Provide a high quality service
Are professional and curtious

You need to look more at the reward then the risk. Yes, you MAY lose a few accounts to a lowballer. But would this have eventually happened anyway?

Give your customers the attention they need as well as the service and you with find that they will be more loyal than you think.
 
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I agree with Coastal

Don't worry about low ballers - Your qaulity and reliability will keep you the work - if they go to a low baller so what.

One of the benefits of doing Burger King, Wendys, etc is name dropping. When I go to a customer, I state who I do business with and welcome them to call or go by and see my work. Once you build a reputation the hek with the low baller, etc.

What better way to reach people than a web site. Let the customers know that you do business with all these company. Customer thinks - if he has these accounts, he must be good.

As in any business - the low ballers (low quality) will come and go.
 
As appealing as it may seem, listing your accounts is not a good idea. I have heard of competition that will go to your account after you and mess with it to make you look bad and then move in to take it over after discrediting you. Their is always a chance that this could happen, but listing your clients increases it. If you are talking with the potential client, you could reference your accounts. They may know each other and it could help you land the account
Grant, funny you mention that guy here in CA. I was also wondering how many places he had permission from to use their logo. There are a few misleading items on his site.
 
My recommendation is to not list any of your customers, but if you choose to, make sure you have thier written permission especially if you use thier logos. And remember just because a franchise Mc Donalds or BK or equivilent gives you permission you must still get permission from the corporate office most will say no. The is a guy here in California that shows an extensive list on his web site, few if any approved it and most he doesn't even do work for... I do!

Bingo


Ron Musgraves text me for questions 480-522-5227 Pressure Washing Institute
 
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