Russ Spence
Commercial Pressure Wash Expert
I still love it, I did raise it to 129 but it works but you have to be a salesperson to pull it off.
You probably didnt want them as a cust. anyway.
How is this bad for referrals? Not being confrontational, just curious about your perspective.
Thats cool, everyone has different business models, mine does support it, I have tons and tons of repeat customers, just off the top of my head I would guess that 60% of these become repeat customers because I sell them on the value of our services on a once a year service. Just last week we did a few that came off this program and they ended up being 1425 for one day and 1675 the second, no one at home, credit card by phone, transaction done! This was all from a real estate agent we did one home for that called on the original 99 dollar ad, she ended up paying 450 for her home ......... not 99I don't like it. Not good material for building a referral based business.
Thats cool, everyone has different business models, mine does support it, I have tons and tons of repeat customers, just off the top of my head I would guess that 60% of these become repeat customers because I sell them on the value of our services on a once a year service. Just last week we did a few that came off this program and they ended up being 1425 for one day and 1675 the second, no one at home, credit card by phone, transaction done! This was all from a real estate agent we did one home for that called on the original 99 dollar ad, she ended up paying 450 for her home ......... not 99
I agree also. I actually use the Craigslist to place this because thats who is going to be there. The "Price discerning customer". I upsale the value of our business and also tell them that they can have any service they want, but it is add on services. Basic wash starts at $199 for me and then it goes from there. I always put it on the customer after I show them what all their property needs. No high sales pitch. Just truth, honesty and top flight performance on everything from customer service to the actual labor and product selection.
ok, where is the like button?
How many jobs are $99 and don't go for the up sell? I like seeing the big numbers but what arethe hard facts? Are you making $140 or more an hour each day than you got something. If you want to just get busy than $99 will do the trick. I rather come in at what I need an hour and then upsell. Then there is no downside. We are busy enough not to NEED the work. I think this is a workable strategy for the newbie. It's what we did 12 years ago. It does help but I didn't like it for a regular business strategy.
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My point on this deal is that you may think you are selling value to the customer but in reality the reason they call is the price point. The other thing I have is the stipulations put on it. You can't say $99 for a up to a 2k sq ft house and then try to get $450 for a 2200 house.
I just see it as deceptive marketing. I want people to not only choose us but also pick up the phone and call us because of value not a special price offer.
I also think there are very few guys on the boards that know sales well enough to "milk" a call when they get it. It's not just about up selling EVERYTHING you can. A loss leader only works when you can up sell your most profitable products - aka a house wash. I use lawn maintenance as the loss leader for my company.
Why would I want to take a product that I can Gross $300+/hr on and make that my loss leader?
Prime example yesterday. Did a $99 special pricing on a Trex Deck for a guy and up sold him the house for $487
We were in and out in an hour and 25 mins.
Switch that around and tell the same guy $99 for his house then try to sell him the deck for $487 and most likely he is going to say lets just do the house.
Just my take on it guys!