OH NO! I am doing the $99.00 house wash !!!

crfguy168 said:
You probably didnt want them as a cust. anyway.
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LOLZ
Id have to disagree - being that I am owner of a new power wash company I want ALL custys! Once I get large enough that I'm able to turn down jobs & work I'd still make a effort to send someone else I know to do it and take a percent of that sale for lining em' up! MONEY MONEY MONEY MONEY MONEY! nuff' said lol

And I am tottally sold on this marketing plan of "upsaling". Start with a low-ball did to get your foot in the door so to speak, and then go in for the kill - offering every possible option you have available at that time; or even mention other services available for example if its summer you see a poll out back you could offer to drain and clean the pool ect ect. Although my company is Licensed and Insured and ticketed we are missing experience; with today's best information source being the internet I am constantly reading and learning and have found this site to be very helpful, great job ppl keep it up, your a fountain of knowledge and wisdom and thats the most valuable business tool.

http://www.gifbin.com/985553
 
NickGann said:
How is this bad for referrals? Not being confrontational, just curious about your perspective.
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You have to know how to upsell w out making the customer feel they are being "bait and switched". Lost Leaders are great for attracting new customers, but if you become known as the guy that advertises 99.00 house washes but wont do them unless they add on other services, the word will spread. Kind of like the carpet cleaners advertsing cleaning for $29.00 a room. The $99.00 house wash can be very successful if you know how to do it. It's all in the presentation.
 
DJ Carroll said:
I don't like it. Not good material for building a referral based business.
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Thats cool, everyone has different business models, mine does support it, I have tons and tons of repeat customers, just off the top of my head I would guess that 60% of these become repeat customers because I sell them on the value of our services on a once a year service. Just last week we did a few that came off this program and they ended up being 1425 for one day and 1675 the second, no one at home, credit card by phone, transaction done! This was all from a real estate agent we did one home for that called on the original 99 dollar ad, she ended up paying 450 for her home ......... not 99
 
Russ Spence said:
Thats cool, everyone has different business models, mine does support it, I have tons and tons of repeat customers, just off the top of my head I would guess that 60% of these become repeat customers because I sell them on the value of our services on a once a year service. Just last week we did a few that came off this program and they ended up being 1425 for one day and 1675 the second, no one at home, credit card by phone, transaction done! This was all from a real estate agent we did one home for that called on the original 99 dollar ad, she ended up paying 450 for her home ......... not 99
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I agree also. I actually use the Craigslist to place this because thats who is going to be there. The "Price discerning customer". I upsale the value of our business and also tell them that they can have any service they want, but it is add on services. Basic wash starts at $199 for me and then it goes from there. I always put it on the customer after I show them what all their property needs. No high sales pitch. Just truth, honesty and top flight performance on everything from customer service to the actual labor and product selection.
 
AlwaysAqua said:
I agree also. I actually use the Craigslist to place this because thats who is going to be there. The "Price discerning customer". I upsale the value of our business and also tell them that they can have any service they want, but it is add on services. Basic wash starts at $199 for me and then it goes from there. I always put it on the customer after I show them what all their property needs. No high sales pitch. Just truth, honesty and top flight performance on everything from customer service to the actual labor and product selection.
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ok, where is the like button?
 
Russ Spence said:
ok, where is the like button?
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Now if I can get a like from russ I need to be front office now lol. Thanks to you and your original post about this. The people who have the tag of being more price minded always seem to loosen up after a good deal on 1 service plus they get to see the wow factor after we complete it. Then trust is built and that builds many bridges.

Get this Russ. One of the current jobs we are on started from Craigslist and the $199 house wash, since then I have upsold deck restoring, roof cleaning lower section which turned into the upper level as well after some educating, gutter cleaning, painting of garage doors, shutters and front door casing.

All in all, a FREE Craigslist ad went from $199 to $2,125. No in your face selling at all. Maybe my Southern accent went a long way as a novelty, but if it works lol. Now do not get me wrong y'all. Do not base your work load on Craigslist, but it is one jelly bean in the jar of jelly beans.

Got another repaint I am on that went from a mid level package using super Paint of about $2575 to $4,750 not including 2 decks they have. All I have been doing is suggestive selling actual projects that need attention. I guess answering my phone when others do not around here helps. Seems they want to be in business without having any? ::shrugs::



 
Very keen ideas you have. You guys have sold me for sure. It seems we think very similar to one another. If I'm cleaning a driveway and a customer decides they want to buy my sharpie, you better bet I will be selling it.
 
How many jobs are $99 and don't go for the up sell? I like seeing the big numbers but what arethe hard facts? Are you making $140 or more an hour each day than you got something. If you want to just get busy than $99 will do the trick. I rather come in at what I need an hour and then upsell. Then there is no downside. We are busy enough not to NEED the work. I think this is a workable strategy for the newbie. It's what we did 12 years ago. It does help but I didn't like it for a regular business strategy.
 
Jared as I stated earlier this post is a bit older, we no longer do that but we do offer a 129 dollar house wash.

I would guess and I could research further but I am going to say out of 10 calls we may do 3, the rest will be 350 and up, some will be well over 1000

If we do them its rare and they have to be less than a 2000 sq foot home as well
 
Jared said:
How many jobs are $99 and don't go for the up sell? I like seeing the big numbers but what arethe hard facts? Are you making $140 or more an hour each day than you got something. If you want to just get busy than $99 will do the trick. I rather come in at what I need an hour and then upsell. Then there is no downside. We are busy enough not to NEED the work. I think this is a workable strategy for the newbie. It's what we did 12 years ago. It does help but I didn't like it for a regular business strategy.
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If you do not NEED the work then I assume you do not advertise and are running all pistons on the premise all customers know you? If you read where I said I charge $199 it is for a basic soap on soap off gig. Takes me between 30-45 minutes and is for homes under 2000SF and 90% or more are vinyl. I may have this wrong, but this seems like $199 for less than an hour. I also run this on places like craigslist so instead of trying to cut off the price discerning people all together I hit them up with a good deal that still makes me money, gets my rolling bill board into their hoods and gets me even more work and 75% or better always upgrade and for those who did not I still made some good coin for less than a hour.

Just sharing some ideas, so take thnem or leave them as you choose.

Sorry I turned you into a low baller Russ because my service cost more than you lol. In 20 years we can rest when we offer the $450 house wash for the price discerning customer!
 
Always Aqua do you need your house pressure washed? I have some great deals going on right now. I will pressure wash your house for $125.00 with a 20% off discount. Email me if interested.
 
fromgreentoclean said:
Always Aqua do you need your house pressure washed? I have some great deals going on right now. I will pressure wash your house for $125.00 with a 20% off discount. Email me if interested.
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Funny thing is I have been so busy lately I might have to hire out lol.
 
Now that would be the sell of my career there lol. I'm going to try and sell Ron next.
 
My point on this deal is that you may think you are selling value to the customer but in reality the reason they call is the price point. The other thing I have is the stipulations put on it. You can't say $99 for a up to a 2k sq ft house and then try to get $450 for a 2200 house.

I just see it as deceptive marketing. I want people to not only choose us but also pick up the phone and call us because of value not a special price offer.

I also think there are very few guys on the boards that know sales well enough to "milk" a call when they get it. It's not just about up selling EVERYTHING you can. A loss leader only works when you can up sell your most profitable products - aka a house wash. I use lawn maintenance as the loss leader for my company.

Why would I want to take a product that I can Gross $300+/hr on and make that my loss leader?

Prime example yesterday. Did a $99 special pricing on a Trex Deck for a guy and up sold him the house for $487
We were in and out in an hour and 25 mins.

Switch that around and tell the same guy $99 for his house then try to sell him the deck for $487 and most likely he is going to say lets just do the house.

Just my take on it guys!
 
DJ, I believe what you said if we are talking about Residential Customers.

Not all commercial customers are going to be sold only on price, these in the repeat business can allow you to get in front of a possible commercial client to educate them.

Its ok if they still want the price, now you know they are not the customer you want.

I'm not talking residential or even PM's. These loss leaders are great for individual GM DM RGM and such in free standing operations. They often can Score much bigger and larger accounts for the correct pricing.

I have no Clue about residential Customers, I might use a Gun.

DJ Carroll said:
My point on this deal is that you may think you are selling value to the customer but in reality the reason they call is the price point. The other thing I have is the stipulations put on it. You can't say $99 for a up to a 2k sq ft house and then try to get $450 for a 2200 house.

I just see it as deceptive marketing. I want people to not only choose us but also pick up the phone and call us because of value not a special price offer.

I also think there are very few guys on the boards that know sales well enough to "milk" a call when they get it. It's not just about up selling EVERYTHING you can. A loss leader only works when you can up sell your most profitable products - aka a house wash. I use lawn maintenance as the loss leader for my company.

Why would I want to take a product that I can Gross $300+/hr on and make that my loss leader?

Prime example yesterday. Did a $99 special pricing on a Trex Deck for a guy and up sold him the house for $487
We were in and out in an hour and 25 mins.

Switch that around and tell the same guy $99 for his house then try to sell him the deck for $487 and most likely he is going to say lets just do the house.

Just my take on it guys!
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Lets ask this Question, only some here will understand this. How many attempts to get in front of a PM?

If you had a Specific special that was geared towards them specifically and the door opened what's that worth?

you might actually save money and the relations process will speed up.

Now your on you way to larger and more profitable projects with a door that may have never given you he opportunity to open.
 
Correct i was referring to resi work.

We run specials all the time to commercial and pm.

I often bid my mowing with very slim profit margins if I know we can pick up washing.
Now that's using a loss leader to make some money! Advertising that pays lol


ANSWER: 7 - 8 touches before you break to the deepest barrier of the brain.
 
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